A product can only ever truly launch once, even if there are sometimes opportunities to reintroduce it to the market. It is always best to do everything possible to make sure that a product’s launch is as successful and effective as it can be. Some generally exciting products, though, end up launching to very little … Read more…
Small business owners choose less-conventional ways of advertising their company to save time and money. Reviewing opportunities for spreading the word helps the business owner find services that are more affordable and won’t exceed their marketing budgets. Several techniques are available to small business owners that present few to no costs. Reviewing 10 marketing strategies … Read more…
Direct mail marketing offers advantages that other marketing mediums cannot provide. Unlike other forms of advertising, direct mail campaigns put company information directly into the hands of customers. Marketers use materials like postcards, magazines and letters to reach out to target audiences directly. You can drive traffic to your website, boost sales and increase your return … Read more…
Social media marketing is one of the newest careers in the marketing profession and one that is showing signs that it will rapidly grow for many years to come. Now that advertising is conducted mainly on social media channels due to their ability to contact a wide audience at once and that sales conversion rates … Read more…
A Business Born of a Great Idea. A student stands at a kiosk and places an order for a textbook rental. This causes two things: 1) the bookstore staff grabs the book and has it ready for the student to pick up at the counter. 2) A fellow named Alan Martin technically buys the book … Read more…