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The Story of Alan Martin’s Sidewalk

A Business Born of a Great Idea. A student stands at a kiosk and places an order for a textbook rental.  This causes two things: 1) the bookstore staff grabs the book and has it ready for the student to pick up at the counter.  2) A fellow named Alan Martin technically buys the book … Read more…

The Anti-persona: Define What Your Business is Not

The Anti-persona: Define What Your Business is Not

Filling a negative space can be a positive for your business Anti-pasto is the first dish of an Italian meal, just before the pasta: maybe olives, prosciutto.  Anti-matter is precisely opposite of matter: it and matter annihilate one another.  But what is an anti-persona (otherwise known as an anti-buyer persona)? An anti-persona, an idea that … Read more…

promotional products

Why Promotional Product Marketing Works

Proponents of promotional products (many of them members of that industry) have no shortage of enthusiasm for these items, sometimes nicknamed schwag. I’m talking about little widgets bearing a company’s name: key chains, bath mats, coffee mugs, gloves, hats, flash drives, golf tees: you get the idea. The draw of these is your brand immersing … Read more…

Inspiring guerrilla marketing, man strangely dressed

Guerrilla Marketing Campaigns That Inspire

Here are Some Campaigns to Fuel Your Imagination. I don’t blame you for being a bit intimidated by guerilla marketing.  It can be a very abstract concept and it’s easy to think it’s for people with some amazing imagination.  But being an entrepreneur is all about leaping out of one’s comfort zones, taking risks.  Be … Read more…

How Starbucks Retains Its Employees

How Starbucks Retains Its Employees

High turnover of employees is a problem, plain and simple.  The down sides are self-explanatory, but even more important is the fact there really aren’t any up sides.  Retaining your best employees is important, but there’s also the matter of building a general culture of retention. If you’re doing what it takes to retain a … Read more…