Hopefully, they’re delighted by an engaging, aesthetically pleasing website with intuitive controls and a strong message. While “theme” is not the first thing that will stick out to shoppers, it does inform the feel of the site. Your online store’s theme controls everything from the color palette of your shop to where the checkout button resides. As the foundation of your store, it pays to get it right. Here are four factors to consider when choosing an ecommerce theme. Remember, it’s … [Continue reading]
