Creating a podcast and sharing your content with the world can be an exciting experience. You get to talk to others about your perspectives on pop culture, politics, or share your experiences and insights about a number of topics. However, creating your podcast may be easier than promoting it and building an audience. Promoting your ... Read more...
While the Small Business Administration suggests companies spend 7% or 8% of their revenue on marketing and advertising, analysts conclude the real number is between 1% and 3%. And while 8% may seem high, that 1% is too low. As the SBA's Rieva Lesonsky points out in a blog post about marketing budgets, "Marketing isn't an expense—it's ... Read more...
A recent survey by B2B Marketing Zone and Webbiquity LLC found that 65% out of 450 marketers plan to reallocate a portion or most of their live event budgets to virtual events, according to EventMarketer. Virtual events are some of the fast-growing developments in the e-commerce industry. This is because they are low-cost strategies that enhance business ... Read more...
Shopping malls all over the country used to be bustling hubs of commercial and social activity. Many have since declined significantly, with some featuring entire wings bereft of the stores that used to attract so many visitors. A resurgence of the American shopping mall is now underway, thanks to some creative thinking. Mall owners and ... Read more...
A product can only ever truly launch once, even if there are sometimes opportunities to reintroduce it to the market. It is always best to do everything possible to make sure that a product's launch is as successful and effective as it can be. Some generally exciting products, though, end up launching to very little ... Read more...