Businesses that use social media for marketing should be measuring its effectiveness. Don't create metrics if they don't have a purpose. Measuring your social activities will help you learn what is successful and what is not. The effectiveness of social media is generally gauged by two measures: metrics that evaluate ongoing performance and those geared ... Read more...
Marketing and finance are the most complicated departments. Marketing plans to spend it on advertising to reach more customers. On the other hand, the finance department wants to cut the expenses to ensure business longevity. However, the truth is that marketing and finance can work together. With the right conditions, these two departments can collaborate. ... Read more...
Virtually every type of physical retailer relies heavily on promotions. Using the right promo at the right time is an effective way to attract people into your store, café, restaurant, gym, clinic, or salon. Once you have them in-store, using further promotions enables you to tempt them to buy. But not all promotions are created ... Read more...
These days, a business shouldn’t just rely on generic campaigns and customer outreach to capture its target audience. Companies must prioritize personalization, since consumers want their interactions with a brand to be tailored to their needs and preferences. One great marketing tool that you can utilize and personalize is text messages. Although it might seem ... Read more...
When looking to get the most out of your business, your company needs to ensure it has enough rods in the fire—that you’re not putting all of your eggs into one basket. Rather than relying on traditional advertising such as USPS mail flyers, billboards, and radio advertisements, your business needs to build an online presence. ... Read more...