The Art of Storytelling: How To Create Compelling Videos to Showcase Your Brand

It has become increasingly challenging to create marketing content that helps you stand out from the crowd and get noticed. That’s why the concept of video storytelling is so exciting.

Professional production companies like WeMov Melbourne are regularly credited with producing compelling videos that are able to successfully grab audience attention and deliver a memorable marketing message.

Here is what you need to know about the art of storytelling through video content and why it can be such a powerful marketing tool.

Understanding what video storytelling is all about

In a nutshell, video marketing can be viewed as an effective marketing tactic that uses a video format approach to deliver a story about a particular brand or product.

Video storytelling is about guiding viewers through a compelling narrative that has the ability to make a deeper connection with its audience as a result of using a format that everyone is deeply familiar with.

Many of us are drawn to visual images that tell a story. This is especially true when the storyline and production values are so good. A professionally produced video can be a very immersive experience and highly effective in engaging its audience.

Although video storytelling might be used as a sophisticated sales pitch it is much more than that.

The basics of video storytelling

Now that you have a deeper understanding of how impactful video storytelling can be as a marketing tactic it would be a good idea to get an overview of the basic components that combine so powerfully when done right.

You need to formulate a plan as to what story you want to tell in your video. Identify the fundamental purpose behind your video. That helps you to create a story and structure the video that guides them to what you want them to do next.

Identifying the profile of your key demographic and where the video will be hosted are also key decisions that help shape the content, look, and feel of your video.

Here is a look at the main steps you need to complete on your journey to creating a compelling marketing video.

What are your goals and who is your target audience?

It is essential that you have a clear goal when approaching the task of creating a video story. Knowing what you want to achieve from the story and who your target audience will be are key drivers that shape the content and format of your video.

If you are trying to raise brand recognition or launch a new product, for instance, these different goals will be very influential in shaping your video content.

Get help with the narrative

To achieve maximum marketing penetration your video story needs to be highly polished and professional.

When it comes to creating a suitable narrative and storyline it is often a good idea to work with a professional video production company. They will have the technical skills required to produce a great video. They will also have the resources to help you create a narrative that is both memorable and compelling.

What sort of format will work for your video?

The presentation and feel of your video will vary according to the format you decide to go with.

Your marketing budget for the video will be an influential factor. However, you do have a choice of video format such as animation, or live acting, for instance.

You should also bear in mind that the style and format of your video will also impact the time it takes to complete the task. Filming a live-action video, for instance, will invariably take more time and cost more money than using a stock video to create a story.

Assemble the right production team

It is fair to say that a lot of the marketing success you can expect to enjoy from your video will hinge on how good your production team is.

It makes sense to hire a professional team as they will be able to produce the content you want in terms of style and format.

Take a look at some of the previous videos produced by the company to see if their style and approach align with what you are after. Once you find a good match you can enjoy great production values and a slick professional video.

The length of your video is an important consideration

It is important to be mindful that the attention span of your target audience can wane if you make your video too long.

The length of a storytelling video is often dictated by the platform it will be appearing on. A good example of why this matters would be when you look at the average length of a video on Facebook, for example. It seems that if you make your video somewhere between two and five minutes long that should be the optimal amount based on a typical viewer’s profile on that site.

To get the right engagement levels you need to ensure that your video content fits with typical audience attention spans for each platform.

Pick your music with care

Although the visual impact of your storytelling video is highly relevant the soundtrack carries almost equal importance.

The music you choose will impact the mood and tone you are setting with the video.

This is another area of video production where professional production values and ideas can make all the difference.

Why video storytelling can be so powerful

A fundamental reason why video storytelling is such a great marketing strategy is that it is a medium that is very good at drawing people in and engaging with its audience in a more deep and meaningful way than other strategies can achieve.

You don’t have to have anything like a big budget to achieve success with video storytelling. It’s a fantastic way to engage with your audience and get a decent ROI from your marketing budget.

Video storytelling is a proven marketing strategy. Isn’t it time you took full advantage of what it has to offer?