Follow These 5 Easy Steps To Measure Your Social Media Campaigns

Businesses that use social media for marketing should be measuring its effectiveness. Don’t create metrics if they don’t have a purpose. Measuring your social activities will help you learn what is successful and what is not. The effectiveness of social media is generally gauged by two measures: metrics that evaluate ongoing performance and those geared … Read more…

Young co-workers team talking during startup - Happy people planning a new project in creative workplace office - Focus on right top men - Technology, entrepreneur, marketing concept

4 Small Business Tips To Make Marketing And Finance Work Together

Marketing and finance are the most complicated departments. Marketing plans to spend it on advertising to reach more customers. On the other hand, the finance department wants to cut the expenses to ensure business longevity. However, the truth is that marketing and finance can work together. With the right conditions, these two departments can collaborate. … Read more…

Improve the effectiveness of your in-store promotions by going digital

Virtually every type of physical retailer relies heavily on promotions. Using the right promo at the right time is an effective way to attract people into your store, café, restaurant, gym, clinic, or salon. Once you have them in-store, using further promotions enables you to tempt them to buy. But not all promotions are created … Read more…

sms communication

SMS Communications – How To Get It Right

These days, a business shouldn’t just rely on generic campaigns and customer outreach to capture its target audience. Companies must prioritize personalization, since consumers want their interactions with a brand to be tailored to their needs and preferences. One great marketing tool that you can utilize and personalize is text messages. Although it might seem … Read more…