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Communicating on a Budget: The Art of Frugal Business Chit-chat

In the world of business, shooting the breeze isn't just about being chatty--it's serious stuff and costs money. But here's the scoop: You don't have to throw wads of cash at it to make it work. You can absolutely be a penny-pinching pro when it comes to office communications without dropping the ball on quality. ... Read more...

digital-marketing

20 Tips for Revamping Your Digital Marketing Strategy

The digital world is an ever-evolving landscape. With new trends and technologies surfacing every day, it’s essential to keep your digital marketing strategy fresh and relevant. If you’re feeling like your current strategy is out of date, ineffective, or just not hitting the mark, it might be time for a revamp. Ready to reboot? Keep ... Read more...

landing page optimization

Higher Conversions: 5 Landing Page Optimization Tricks

In marketing, the term “conversion” means someone has bought something from your company. More specifically, if someone arrives at your website and converts, they have purchased one of your products or utilized one of your services. It stands to reason that you want to get conversions from as many potential customers as possible who visit ... Read more...

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Why Branded Packaging is Essential for Building a Strong Brand Identity

Branding isn’t just about your logo; it’s also about the packaging you use to ship your products. Even void fill and plastic bags can be branded to show your company’s personality. Consistent branding on your packaging is important, especially when you are an eCommerce company that sends your products worldwide.  Brand Recognition The first thing ... Read more...

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Animation On A Budget: Cost-Effective Strategies For Small Business Marketing

Every business owner knows the importance of a strong marketing strategy. When we're talking about small businesses, this is particularly significant given the highly competitive landscape they operate in. Animation has risen to be a critical part of the marketing toolkit, adding creativity and vitality to brand messages. However, many business owners worry about the ... Read more...