Why Branded Packaging is Essential for Building a Strong Brand Identity

Branding isn’t just about your logo; it’s also about the packaging you use to ship your products. Even void fill and plastic bags can be branded to show your company’s personality. Consistent branding on your packaging is important, especially when you are an eCommerce company that sends your products worldwide. 

Brand Recognition

The first thing a customer will notice about your product is the packaging. They’ll see it on the shelf or in their home, and they’ll judge it instantly. The more the package appeals to them, the more likely they are to pick it up and try it. Investing time and money into a brand’s packaging using a Vistaprint coupon will pay off in the long run. If you want to stand out from your competition, you need a distinctive design that reflects the values of your target market, whether an eye-catching color or a unique logo; branded packaging will give you an instant competitive advantage. Adding little touches, like custom stickers and tape, can make your products look even more appealing. Customers will be excited to receive a beautiful box. They will be likelier to share photos and videos of their unboxing experiences online, creating user-generated content that amplifies your brand recognition. Moreover, it shows that you care about your customers and are committed to giving them an unforgettable experience.

Brand Appreciation

Whether a simple sticker or custom tape, branded packaging is an easy way to give your customer a more personalized unboxing experience. And this is important because multiple studies have shown shoppers appreciate personalized products and experiences. Moreover, a personalized touch can make your customers feel connected to your brand and more inclined to recommend it to friends and family. A branded packaging strategy is a great way to generate word-of-mouth marketing.

Brand Reputation

Branded packaging helps your company’s reputation by making it easy for customers to spread positive word-of-mouth about their experience. When customers see beautiful, unique product packaging, they are likelier to share photos or videos on social media and recommend the product to others. This is especially important for targeting a younger demographic with your marketing efforts. People under 40 are more likely to trust content from friends and family than from celebrities or other sources. Branded packages can include stickers, void filling, and even branded tape to help your customers show off your product and brand confidently. This includes your online customer base and those who receive delivery in person. If you create a memorable unboxing experience, your customers will be eager to share their experiences with other potential buyers on social media.

Brand Awareness

If your product doesn’t stand out on the shelf, it won’t make an impact. Consumers spend an average of 1.4 seconds looking at food packaging before making their purchase decisions, so it’s important to create branding that communicates your brand’s story. A simple image or phrase you use across all your marketing materials, social media, and organic campaigns effectively increases brand awareness. Consider personalizing your product packaging to enhance the unboxing experience. These details create a powerful and memorable customer experience that builds brand loyalty.