yellow tool box

Top 10 Must Have Business Tools for Self-Employed Professionals

If you are working as a self-employed professional, then you need to be armed with the right tools to help you effectively manage your work and keep you productive. Having these apps isn’t a luxury- no more than owning a device with Internet access. If you want to work as an independent professional, especially if … Read more…

Sending text messages to your customers

Small Business Owners: Why You Shouldn’t Ignore Text Message Marketing

I can hear you groaning. Text message marketing is yet another digital marketing technique that you, as a small business owner, just shouldn’t ignore. It’s like having a website or using social media. But before you start thinking about how unproductive your business’s Facebook page is and quickly dismiss text message marketing as another time … Read more…

digital sign board at subway exit in New-York

How to Set Up a Low Cost Digital Signage Solution for Your Small Business

Digital signage campaigns make businesses more profitable. Those bright and bold digital graphics that light up giant plasma screens  are generating up to a 60% increase in at-the-counter sales according to a study by the global consumer research company, Nielsen. For small business owners it might seem like a frightening statistic – and yet another pressure to contend with in the … Read more…

email spams

Don’t Spam Your Customers!: How Often Should You Send Marketing Emails?

With all the “new media” out there, email sounds like a relict from the past. Yet, email continues to be one of the most effective means of engaging customers and driving sales. Companies across all industries and sizes have been using this medium for years to send out informational newsletters, initiate promotions, and entice customers … Read more…