Small business owners choose less-conventional ways of advertising their company to save time and money. Reviewing opportunities for spreading the word helps the business owner find services that are more affordable and won't exceed their marketing budgets. Several techniques are available to small business owners that present few to no costs. Reviewing 10 marketing strategies ... Read more...
Direct mail marketing offers advantages that other marketing mediums cannot provide. Unlike other forms of advertising, direct mail campaigns put company information directly into the hands of customers. Marketers use materials like postcards, magazines and letters to reach out to target audiences directly. You can drive traffic to your website, boost sales and increase your return ... Read more...
Social media marketing is one of the newest careers in the marketing profession and one that is showing signs that it will rapidly grow for many years to come. Now that advertising is conducted mainly on social media channels due to their ability to contact a wide audience at once and that sales conversion rates ... Read more...
A Business Born of a Great Idea. A student stands at a kiosk and places an order for a textbook rental. This causes two things: 1) the bookstore staff grabs the book and has it ready for the student to pick up at the counter. 2) A fellow named Alan Martin technically buys the book ... Read more...
Filling a negative space can be a positive for your business Anti-pasto is the first dish of an Italian meal, just before the pasta: maybe olives, prosciutto. Anti-matter is precisely opposite of matter: it and matter annihilate one another. But what is an anti-persona (otherwise known as an anti-buyer persona)? An anti-persona, an idea that ... Read more...