Using Video on Your Web Site

Using Video on Your Web Site

Come out and greet your customer. Incorporating video into your web presence isn’t exactly what a lot of people mean when they refer to “making a youtube video.”  That sometimes means doing something like grilling up some steaks on camera if you own a hardware store that sells grills, putting it up and linking it […]

Best 2015 eBay alternative: Artfire

eBay alternative: Artfire

Lots of features, good customer service Artfire has a graphic of a dog meditating on one of its pages.  You can do that when you’ve won a lot of awards and have garnered a reputation for setting people’s minds at ease. If you’re jumping to the conclusion that the online marketplace Artfire specializes in art […]

Best 2014 eBay Alternative: eCrater


ECrater is an interesting alternative to eBay, a streamlined, simply designed online marketplace and ecommerce tool as well.  The marketplace, where customers would go to browse, carries a 2.9% fee for items sold.  Sellers can choose whether or not to pay marketplace charges for better placement in search results and in browsing.  If one goes […]

The Anti-persona: Define What Your Business is Not

The Anti-persona: Define What Your Business is Not

Filling a negative space can be a positive for your business Anti-pasto is the first dish of an Italian meal, just before the pasta: maybe olives, prosciutto.  Anti-matter is precisely opposite of matter: it and matter annihilate one another.  But what is an anti-persona (otherwise known as an anti-buyer persona)? An anti-persona, an idea that […]

Best 2014 Alternatives to EBay: Amazon

amazon blue computer screen

Have you heard of Amazon?  You’ve heard of it, but that may not mean you’re familiar with its options for sellers, ways it can work as an alternative to EBay. You probably know that products other than books and DVD’s are available on Amazon, and that couldn’t be more true.  You can sell shampoo, dolls, […]