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4 Tips to Get the Most Out of Your Promotional Product Marketing
If you have decided to use promotional products as part of your small business’ marketing strategy, there may be several questions running through your mind: Are my products relevant to…
Of Dissent and Discontent: 3 Vital Lessons in Business from the Political Elite
As the circus that is Washington continues to produce the greatest show on earth guaranteed to bring you to tears (either from crying or laughter) there are some vital lessons…
The Customers Nobody Wants: Can Your Small Business Profit from the Deal Seeker?
Nobody wants the deal seeker, those customers who incessantly scope out the lowest prices and deepest discounts. They swoop in, take the deal, then leave, never to be heard from…
Why a Little Paranoia in Online Reputation Management & Brand Monitoring is a Good Thing
Though it may be hard to put a monetary value on it, your business’ reputation and brand image are vital assets. As such, when it comes to maintaining your online…
Attention! Spoon-Fed Marketing is Around the Corner… And How it May Backfire
Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount…
Are You Using These Free Online Tools to Conduct Market Research for Your Business?
Whether you’re a small business owner looking to expand into a new market or monitor current operations, or you’re an entrepreneur testing out a fresh business opportunity, take advantage of…
Get the Most Out of Your Social Media Marketing: 10 Fundamentals
So many small business owners attempt to market their companies via social networking, and so many of them fail at it. These 10 fundamental tips are essential reading for small…
Is Social Media Killing Traditional Business Networking?
Social media is being touted as the holy grail of business marketing and communications. While these platforms may bring your business some measure of ROI (if used properly), there’s still…
5 Essential Ways to Create Loyal Customers in a Buyer’s Market
Building customer loyalty is one of the challenges of running a small business. You may get people in the door or to your website, you may even get them to…
Building Customer Loyalty in the New Year
The end of the year is always a pivotal time for re-evaluation and reflection. As 2010 winds down, bringing to a close an economically tumultuous decade, many small business owners…
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