Email Marketing Still Worth The Effort In 2016

email-marketing

Engaging with your customers via email marketing can be a tricky subject. Send too many and they’ll get overwhelmed and annoyed, send too little and they might forget about you. Sending just the right amount of emails can be hugely beneficial for your marketing and, in turn, your business. However, it seems it’s not just […]

How Apple Stores Make You Buy!

How Apple Stores Make You Buy!

It’s not the staircase, I can tell you that. Until about fifteen years ago, when one thought Apple, one thought hardware—Mac desktops and notebooks, and then the i-phone.  However, in the twenty-teens, the Apple empire has become famous and infamous for its retail stores. Airy, buzzing with technology, Apple stores or eminently effective.  Here’s a […]

Advertising Your Small Business on Cable TV

Advertising Your Small Business on Cable TV

Yeah, it’s 2015, and that means that any article you read on marketing will talk about the web and all the hottest new tools.  We ourselves are a big fan of guerrilla marketing. There are a lot of ways to be creative and to use the avenues not available to us 10, even 5 years […]

Potrepreneur Jane West Targets Ladies, High-Enders

Potrepreneur Jane West Targets Ladies, High-Enders

Cannabis: not just for stoners anymore. Entrepreneurs know to find their niche, and nothing illustrates this concept better than the entrepreneurial explosion accompanying the legalization of marijuana in Colorado.  That opens doors to pot products of all kinds. But one entrepreneur, Jane West, is looking beyond product and toward marketing, with demographic considerations at the […]