funding business

How Do Entrepreneurs Fund Their Business?

If you crack open most entrepreneurship textbooks, you’ll find that they talk a lot about how entrepreneurs finance their businesses. These books are targeted at students in courses that focus on the creation of high potential businesses, they spend a lot of time discussing venture capital, angel investing, and other sources of external equity capital. ... Read more...

marketing

Beyond Conventional Advertising: 10 Marketing Strategies for Small Business Owners

Small business owners choose less-conventional ways of advertising their company to save time and money. Reviewing opportunities for spreading the word helps the business owner find services that are more affordable and won't exceed their marketing budgets. Several techniques are available to small business owners that present few to no costs. Reviewing 10 marketing strategies ... Read more...

social media

Becoming a Leader in Social Media Marketing A Guide

Social media marketing is one of the newest careers in the marketing profession and one that is showing signs that it will rapidly grow for many years to come. Now that advertising is conducted mainly on social media channels due to their ability to contact a wide audience at once and that sales conversion rates ... Read more...