marketing

Beyond Conventional Advertising: 10 Marketing Strategies for Small Business Owners

Small business owners choose less-conventional ways of advertising their company to save time and money. Reviewing opportunities for spreading the word helps the business owner find services that are more affordable and won’t exceed their marketing budgets. Several techniques are available to small business owners that present few to no costs. Reviewing 10 marketing strategies … Read more…

direct mail marketing

5 Direct Mail Marketing Secrets To Get More Response

Direct mail marketing offers advantages that other marketing mediums cannot provide. Unlike other forms of advertising, direct mail campaigns put company information directly into the hands of customers. Marketers use materials like postcards, magazines and letters to reach out to target audiences directly. You can drive traffic to your website, boost sales and increase your return … Read more…