Creating a website is not enough to sustain an online business.
You should think of your online domain as a product that you have to promote and introduce to the market. Without the promotion, it will be hard for people to even know that you exist.
Search engine optimization or SEO is a sure way to promote pages and content online. Though this method, you make your page easily searchable via Google and other search engines. Generally, there are two types of SEO: on-page and off-page.
On-page SEO refers to the proper use of keywords, strategic HTML labeling of images, coming up with a user-friendly web page layout, and making sure that loading time is optimal. However, in this article, we’re going to focus on off-page techniques.
Link-Building
If you are a researcher, your value and prestige rises with the number of researchers who cite your findings. The same principle applies to online pages. The more you are cited by other authors or content creators, the more you are seen by search engines as an authority in your field.
Aside from making sure that your content is unique and valuable, you also need to be in contact with online journalists and content creators. Let them know about your content and how it can add value to their own pages. This is the online equivalent of networking.
You have to remember that not all content creators are the same, and some are deemed more reputable than others. Having said this, you still have to be careful who you connect with. Getting backlinks from two reputable authors is going to be better than getting five or more links from content creators with questionable standing. If you are serious about link building and want to reap the long term benefits that come with it, it's best to rely on professional link building services.
Guest Posting
You may have built a website because you are an expert in a certain field, and you believe that this expertise will be of help to others. Why not take this to the next level and start writing for other websites? Referred to as guest posting, this off-page SEO technique is another good way to distribute your links all over the net.
Usually, guest posts are welcome on websites that tackle diverse topics. It is practically impossible for the web owner or administrator to be an expert in all the areas covered by the site, so they will really need the input of actual experts like you to make their content reliable and useful. Aside from successfully distributing links, guest posts are also a good way to tap to a new sector of the market.
Influencer Marketing
It’s wrong to say that off-page SEO is all about widely distributed links. This is an important metric, but off-page SEO also concerns itself with amplifying your content and expanding your reach. A technique that achieves this is influencer marketing. The process is quite simple: you create unique content and allow a partner influencer to take care of engagement, gaining access to their audience of followers.
On-page and off-page SEO should go hand in hand in order to create a truly relevant and thriving website. If it’s difficult for you to take care of all these things on your own, there are always SEO firms that are both able and willing to provide assistance.