3 Tips for Business Owners Making 2022 Strategies

As a business owner, the end of the year presents an exciting opportunity to reflect, recharge and prepare for a successful year ahead. When sitting down to articulate your 2022 strategy, there are many factors to consider. Owners must turn inwards to hear from their employees while simultaneously looking outwards to discover emerging industry trends. 

For those working on their 2022 business strategies, check out these three key tips that outline how to scale smart, pointing you in the direction of worthwhile investments and unique savings opportunities.

1: Begin With Data-Driven Projections

The first step in making a plan for the future is analyzing past performance. Deep dive into 2021’s quarterly, monthly and even weekly numbers to paint an accurate picture of how your business performed throughout the year. Sit down with your accountant to discuss key takeaways, or tap into visualization tools from your business’ online accounting software. From there, you and your team can begin to set goals and projections for the year ahead. 

If, during this process, you realize you don’t have a good pulse on 2021 figures, make a plan to track them in the upcoming year. Consider a visual online accounting software like Quickbooks for seamless financial tracking and examination. 

2: Embrace & Invest in Telecommuting Technology 

If the post-pandemic era has taught us anything, it’s that remote working is here to stay. Whether your organization is fully remote, completely back in office or embracing a hybrid option, the need for quality telecommuting technology is evident. While you may have invested in some virtual collaboration tools on the fly in previous years, 2022 is a great time to consider what telecommuting tools make the most sense for your team long-term from both a logistical and financial perspective. 

For example, Zoom, a leading remote team collaboration tool, allows Pro, Business and Enterprise users to save if they subscribe annually, making the new year the perfect time to invest in a tool that your team can truly adopt and grow with. 

3: Support & Secure Your Stakeholders 

When building a 2022 business strategy, it’s imperative to put people first. Aside from investing in tools that help with day-to-day office activities, consider how you can offer resources that support your stakeholders on a personal level. As more of our lives become digitized, one area where you can make an impact is with quality security solutions. With global damages from cybercrime expected to reach $6 trillion by the end of 2021, there’s a real need to take proactive preventive measures. 

Specifically, you might consider offering your team support against identity theft. Identity theft protection tools monitor customers’ identities, assist in restoration if ID theft occurs and can even work as a form of insurance for covering legal fees and damages that occur as a result of ID theft. For businesses, there are packages that protect against employee ID theft. If you’re browsing promo codes for identity theft protection, scroll no further. LifeLock, an industry-leading identity theft protection provider serving both consumers and businesses, is now offering customers 25 percent off their first year. 

With the new year right around the corner, now is the perfect time for business owners to build their 2022 strategies. By taking these tips into consideration, you’ll be three steps ahead of your competition in solidifying a winning strategy.