Nobody wants the deal seeker, those customers who incessantly scope out the lowest prices and deepest discounts. They swoop in, take the deal, then leave, never to be heard from again. But should you give up entirely on this segment of consumers? The Rise of the Deal Driven Consumer... And a Headache for Small Business ... Read more...
Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind? Though this scenario may sound a little ... Read more...
Go to most business-related sites and chances are you'll find a post or two about the qualities of a successful entrepreneur; you may even find a test to take. But are these lists really accurate or worthwhile? Take Lists of "Must-Have" Entrepreneurial Qualities & Entrepreneur Tests with a Grain of Salt Many groups, including business ... Read more...
Underlying all the factors that can determine the success or failure of your business, there is passion. If you find yourself missing this key ingredient, then running your business can become an unbearable burden. What should you do about it? Last week I wrote a guest post over at Bloggertone in which I explained that ... Read more...
The following are ten root causes of small business failure.