Whenever the question of business incorporation comes up, many small and home-based business owners almost instinctively recoil. I think their reaction has a few sources. Becoming a corporation is perceived as this leap of grandiose proportions in … [Continue reading]
It's hard to ignore how much technology and the Internet have revolutionized the advertising industry. An advertising model that stood for more than half a century has been turned on its ears, and many of the biggest names in media and advertising … [Continue reading]
In order to run an online store successfully there are many factors that have to come together, such as choosing a profitable niche product, building a well-designed website or storefront, and finding ways to bring in the kind of traffic that will … [Continue reading]
For cash-strapped small business owners looking to keep their operating costs down, free software programs and services like Openoffice, TurboCash, and PlanetSoho can be a real Godsend. And, let’s be honest; who doesn’t like a good freebie? But, … [Continue reading]
Whether you want to thank a loyal customer or show your appreciation to your employees for all the work they do, promotional branded gifts can go a long way. Just a note, though: I'm using the word "can" deliberately. Your gift will go as far as … [Continue reading]
Even with all of the advantages and practicalities the Internet offers us, the argument could definitely be made that in many ways we would be safer without it. The Internet can be a scary place where stalkers and scammers, hackers and spammers lurk, … [Continue reading]
In the time-strapped, cashed-strapped reality that many small business owners work in, business cards may not garner that much attention- that is, until an opportunity for networking presents itself. Then that little piece of cardboard suddenly … [Continue reading]
