5 Ways Business Owners Can Cut Advertising Costs
While the Small Business Administration suggests companies spend 7% or 8% of their revenue on marketing and advertising, analysts conclude the real number is between 1% and 3%. And while 8% may seem high, that 1% is too low. As the SBA's Rieva Lesonsky points out in a blog post about marketing budgets, "Marketing isn't an expense—it's ... Read more...