recession

How to Conserve Money When You Own a Startup During a Recession

The future is never certain, but there’s never a less certain time than in a recession. So, regardless of whether you think you have a recession-proof business, it’s a good idea to conserve money for your startup during a recession. Here are some tips to help your startup get through this upcoming recession. Readjust your ... Read more...

team building

11 Team Building Ideas to Bring Out the Best in Your People

Employees are more productive and report higher job satisfaction rates when they work together well as a team, but not everyone has the personality and the right tools at their disposal to make cooperation come naturally. That’s where team building comes in. Team building doesn’t have to mean expensive outings to corporate retreats. Read on ... Read more...

marketing conference

How to Save Money on Attending Marketing Conferences

Look, marketing conferences are beneficial for a number of reasons: You gain build with potential new clients if you’re an agency. You can learn a ton of new, insightful information if you’re a marketing novice. You get the chance to network with thought leaders and experience a sense of community in the marketing field. But ... Read more...

funding business

How Do Entrepreneurs Fund Their Business?

If you crack open most entrepreneurship textbooks, you’ll find that they talk a lot about how entrepreneurs finance their businesses. These books are targeted at students in courses that focus on the creation of high potential businesses, they spend a lot of time discussing venture capital, angel investing, and other sources of external equity capital. ... Read more...

marketing

Beyond Conventional Advertising: 10 Marketing Strategies for Small Business Owners

Small business owners choose less-conventional ways of advertising their company to save time and money. Reviewing opportunities for spreading the word helps the business owner find services that are more affordable and won't exceed their marketing budgets. Several techniques are available to small business owners that present few to no costs. Reviewing 10 marketing strategies ... Read more...