Filling a negative space can be a positive for your business Anti-pasto is the first dish of an Italian meal, just before the pasta: maybe olives, prosciutto. Anti-matter is precisely opposite of matter: it and matter annihilate one another. But what is an anti-persona (otherwise known as an anti-buyer persona)? An anti-persona, an idea that ... Read more...
Frugalentrepreneur.com is your one-stop shopping center for alternatives to paypal. It’s key to know your options—there are an awful lot of them out there. Today we eyeball PayOne, a long-standing payment processing system. PayOne offers a lot of services and is known as a leader in the industry. It was originally known as Payment One, ... Read more...
You’ve seen people when their cell phones were out of commission: pacing, sweating, complaining, writhing around on the floor screaming. Or at least a couple of those things. The crucial and essential nature of cell phones in people’s lives make cell phone repair a very viable home business. No one is going to go a ... Read more...
Proponents of promotional products (many of them members of that industry) have no shortage of enthusiasm for these items, sometimes nicknamed schwag. I'm talking about little widgets bearing a company's name: key chains, bath mats, coffee mugs, gloves, hats, flash drives, golf tees: you get the idea. The draw of these is your brand immersing ... Read more...
Here are Some Campaigns to Fuel Your Imagination. I don’t blame you for being a bit intimidated by guerilla marketing. It can be a very abstract concept and it’s easy to think it’s for people with some amazing imagination. But being an entrepreneur is all about leaping out of one’s comfort zones, taking risks. Be ... Read more...