Digital signage campaigns make businesses more profitable. Those bright and bold digital graphics that light up giant plasma screens are generating up to a 60% increase in at-the-counter sales according to a study by the global consumer research company, Nielsen. For small business owners it might seem like a frightening statistic – and yet another pressure to contend with in the … Read more…
With all the “new media” out there, email sounds like a relict from the past. Yet, email continues to be one of the most effective means of engaging customers and driving sales. Companies across all industries and sizes have been using this medium for years to send out informational newsletters, initiate promotions, and entice customers … Read more…
Being a business blogger isn’t always so easy. Aside from having to produce quality content and build up a dedicated following within a saturated business blogosphere, once you decide to express yourself online you are taking a risk. You are constantly opening yourself up to criticism and maybe even harassment, and that can be disconcerting, … Read more…
Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind? Though this scenario may sound a little … Read more…
The end of the year is always a pivotal time for re-evaluation and reflection. As 2010 winds down, bringing to a close an economically tumultuous decade, many small business owners may find themselves re-thinking the most fundamental areas of how they do business, and this process will no doubt include how these companies are going … Read more…