Proponents of promotional products (many of them members of that industry) have no shortage of enthusiasm for these items, sometimes nicknamed schwag. I'm talking about little widgets bearing a company's name: key chains, bath mats, coffee mugs, gloves, hats, flash drives, golf tees: you get the idea. The draw of these is your brand immersing ... Read more...
Here are Some Campaigns to Fuel Your Imagination. I don’t blame you for being a bit intimidated by guerilla marketing. It can be a very abstract concept and it’s easy to think it’s for people with some amazing imagination. But being an entrepreneur is all about leaping out of one’s comfort zones, taking risks. Be ... Read more...
High turnover of employees is a problem, plain and simple. The down sides are self-explanatory, but even more important is the fact there really aren’t any up sides. Retaining your best employees is important, but there’s also the matter of building a general culture of retention. If you’re doing what it takes to retain a ... Read more...
Think outside the Cage. Guerrilla marketing is all about winning with your mind. Instead of paying for exorbitant ad campaigns, guerilla marketing means coming up with your own creative way of getting attention for your small business. You can mount some guerilla campaigns upon startup, or if you’ve been up and running for a while, ... Read more...
It's hard to ignore how much technology and the Internet have revolutionized the advertising industry. An advertising model that stood for more than half a century has been turned on its ears, and many of the biggest names in media and advertising have either collapsed or are struggling to catch their breath. One of the ... Read more...