Adam Gottlieb 
Think outside the Cage. Guerrilla marketing is all about winning with your mind. Instead of paying for exorbitant ad campaigns, guerilla marketing means coming up with your own creative way of getting attention for your small business. You can mount some guerilla campaigns upon startup, or if you’ve been up and running for a while, ... Read more...
We frequently examine the strategies, philosophies, and mind sets of highly successful entrepreneurs as a way of providing a roadmap, important traits to emulate. Today we’ll put the microscope on uber entrepreneur, the late Steve Jobs. The man who wrought the i-pod, the Apple computer, the graphical interface, is widely known not only as an ... Read more...
More often than not, it's not the money. As a business owner, you need to retain your best employees. Life is full of change, and entrepreneurs do need to be able to adjust. However, it’s worth trying to forestall some unwanted changes before they begin, which means examining why good employees leave just when you ... Read more...
Many of the success stories we hear involve the “L word": love. We often hear about plucky entrepreneurs who sink just a bit of money into some business centered around something they love, whether it be golf, video games, educating people on particular issues, making life easier for people in an area about which they ... Read more...
Knowing what to do is very important, but knowing what not to do might keep you from having to borrow money from your sister when your start-up crashes. Here are some common mistakes of first-time entrepreneurs. 1. Optimistic Guesses We all have to make guesswork when trying to figure out when our prototypes will be ... Read more...