Generation Z, or Gen Z, is the demographic group that follows the Millennials. Born between 1997 and 2012, Gen Z quickly became one of the most significant and influential consumer groups globally.
As the oldest members of Gen Z start to enter adulthood, their purchasing power and influence on social media are insurmountable, so much so that brands across the globe align their marketing strategies and campaigns prioritizing this demographic group.
In this article, we will look closely at some of the most important social media trends and Gen Z stats in 2023 that every marketer needs to know. This will help any marketer to strategize and execute a successful marketing campaign for their brand.
Social media preferences of Gen Z
Gen Z grew up with technology, and it is no surprise that social media is an essential part of their lives. Some of the most popular social media platforms among Gen Z include Instagram, TikTok, YouTube, and Snapchat. According to recent research, 78% of Gen Z use Instagram, and 71% use Snapchat.
Marketers should focus on creating visually appealing, authentic, and personalized content to capture this demographic group's attention.
The importance of video content
Gen Z stats also show that Gen Z prefers video content over any other form of content. Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are some of the most popular platforms among Gen Z. Brands that want to connect with this demographic group should focus on creating engaging and entertaining video content that aligns with their interests and values.
Social media as a shopping platform
Gen Z is known for being a highly entrepreneurial and financially savvy generation. They are more likely to discover and purchase products on social media platforms. According to recent research, 60% of Gen Z prefer to discover new products on social media, and 40% have made purchases on social media platforms.
Marketers must consider using social media as a shopping platform and focus on creating a seamless shopping experience for their Gen Z audience.
The Rise of social media activism
Gen Z is a highly socially conscious generation that values authenticity, diversity, and inclusion. They are more likely to support brands that share their values and take a stand on social issues. Brands that want to connect with Gen Z should take a stand on social issues that align with their brand values and support social causes that matter to their audience.
Personalization is the key
Gen Z values authenticity and personalized experiences. Brands trying to connect with this demographic group must focus on creating personalized experiences that resonate with their audience. This includes personalized content, tailored recommendations, and personalized customer services.
Final Thoughts
Gen Z is quickly becoming one of the most significant and influential consumer groups, and marketers should pay close attention to their social media habits and preferences. By understanding the social media trends and Gen Z stats in 2023, brands can create personalized and authentic content that resonates with this demographic group enhancing the brand’s reach, visibility and online reputation