One of the many things that eCommerce businesses struggle with is conversions, which is why conversion marketing can be of assistance. Conversion marketing refers to the activities and marketing techniques you implement to encourage customers to buy or take other actions like referrals. You can generate conversions from your website, social media, content marketing, email, or paid ads. In this article, we share seven ways you can increase your conversions and sales.
Brief Conversion Statistics
Conversion rate is the ratio between the number of total website visits versus the number of buys from those visits. Measuring conversion rate helps you evaluate how your website and digital platforms are generating sales.
The average website conversion rate stands at 2.35%, irrespective of the industry you are a part of. This means that for every 100 website visitors, you can only expect to get two customers. Experts say that most sites get between 0.1% and 0.2% conversions, which is one customer per 1000 visitors.
If you are at 2.35%, you may want to improve your conversions to maybe 4% or 5%. If your conversion rates are at 0.2%, you may want to put more effort into your conversion marketing techniques. Either way, to help you reach your target, we're going to share some strategies to help you achieve better conversions.
Ways to Increase Conversions and Sales
The following techniques will help you generate effective conversions and increase sales for your business:
1. Create an Email Newsletter
An email newsletter list helps you gather important information and contacts about your prospects, which you can use in cold emails. You may need quality cold email software to support your prospecting process. A good newsletter with an elaborate mailing list will help you promote your content, products, or services and establish quality relationships. In the process, you can earn conversions because the people receiving your emails agreed, signed up, and subscribed to it to receive the information you're sharing. While vital to the prospecting process, cold emailing is challenging to manage and even harder to execute. To achieve consistent results, sales teams need flexible cold email software like Salesloft.
2. Go Omnichannel
You can't rely on email and newsletter only to promote your brand and drive traffic to your website. In the current world, with increased digital use and many platforms, you need to establish your presence in as many channels as you can, which is called digital marketing.
Today's digital customers want a personalized digital customer experience when interacting with brands, and they want it in real-time. That requires you to have accounts on different channels on social media, support websites, and wherever your customers congregate. You may need various SalesTech (sales technology or tools) to support you in your omnichannel activities.
Engaging customers on these sites, creating appealing posts, replying to their inquiries, supporting them, and just conversing with them captures their attention. This also gives you direct access to prospects and their attention, which you can use to convince them to visit your website and buy your products or services. The prospect may also share your posts, which increases your brand's visibility.
3. Add Strong CTAs
CTAs (calls to action) are great for conversation initiation, but generic options like "Start a Trial" or "Sign up" won't give you the conversion you need. Your CTA needs to be strong, creative, enticing, and captivating. You must have your team relook at your CTA or consult an expert to help you re-format. The CTA should be simple, direct, and offer a solution. These are called psychologically operational CTAs, and they help convert. Once you create such a robust CTA, use it on all your channels, website, and email to make sure all your prospects can see it.
4. Include Live Chat On Your Website
When visitors come to your site, they want to buy but remain on the fence because of a lack of trigger. If the CTA can't trigger them, the live chat should help them overcome the lingering doubt in their minds that keeps them from taking the step. Live chats are known to boost conversions immediately and improve sales. A live chat is also a website-based sales channel, along with being a constant customer support tool. Marketers have shown that adding a live chat on a website can increase revenue by an average of 20%. You just need to have a great chat approach that warms the prospects and doesn't drive them away from your site. A live chat on your website will help increase customer experience and keep them coming back.
5. Include a Blog On Your Website
These days, customers want to be associated with brands that lead the industry. That's why corporations with authority, like Microsoft, Apple, Amazon, and Alibaba don't find it challenging to acquire and retain customers. A blog allows you to create this authority by sharing educational information that resonates with your prospects and customers.
When writing your blog posts or articles, you need to use the right keyword that directs back to your e-store and common questions that your prospects are likely to ask on browsers. Your writing should also be quality and give a great impression to your customers that you're there to help them. From your blog, you'll get both traffic to your site and additional marketing material you can share on the newsletter or social media channels to encourage your customers to buy from you.
6. Track the Interactions
You'll only know that your website or marketing efforts are working by tracking your interactions. Marketers should track interactions from all channels, including website engagements, social media, blogs, or communities. You may use basic website analysis and tracking tools, but that's not enough. It's important to use tracking tools with goal pages, email interaction tracking, social media engagement, order confirmation, ad campaigns, heatmaps, and other tracking needs. This way, you'll know which sites have the best conversions and those that need more improvement and tweaking to become a success.
As eCommerce continues to be highly competitive, the last thing you want is to lose your conversion. You must track your engagements, whether it's CTAs, authority blog posts, email newsletters, omnichannel presence, or live chats.