With a total of 2.14 billion total buyers on the internet, you’d think it would be easier to drive people to your website. Unfortunately, there’s a lot of competition out there trying to get the attention of those people. It isn’t easy to get attention yourself when you don’t stand out from the crowd.
If you’re trying to increase sales for your eCommerce business, there are a few things you can do to help. Follow the seven tips below to boost sales to your business.
1. Go Omnichannel
It isn’t enough to drive traffic to your website to get sales anymore. Customers today want a complete experience when interacting with brands. That means you need to branch out and create accounts on social media websites and any other site your customers hang out.
Interacting with customers on other websites gives you a chance to get new eyeballs on your website. When you get fans on your social media accounts, you have direct access to people and their attention. If you create appealing posts, it will help people remember your brand.
You also have the chance of customers sharing the posts you create. When this happens, your brand gets exposed to potential customers who may have never learned about your eCommerce store.
2. Target Your Messaging
It isn’t enough to throw up your product features on your ad and expect people to buy. If you don’t connect with your target customers, they’ll simply ignore your marketing.
You need to craft your messaging to align with the needs of your ideal customers. Come up with customer personas that mimic your different audience types.
Once you have these personas, create messaging that caters to each of them. Use your messaging to identify their problems and let them know how your products and services will help.
3. Retarget Old Visitors
One of the hardest things for an eCommerce store to do is get people to buy on the first visit. Much of the time, people are in research mode when they first land on your website. They won’t purchase anything until a later date.
The question is, will they find your website again when they’re ready to buy?
You can set up retargeting pixels on your website that lets you target ads to people who have visited your website before. Not only are these ads cheaper to run, but they’ll also target people who are more primed to buy.
You can retarget with both Google and Facebook, so test both companies to see the results.
4. Start a Blog
Customers have a lot of options to buy online these days. The question is, why would they buy from you when they have all these options?
One of the biggest things that drive people to buy from a website is authority. They want to work with a brand that’s a leader in their industry. Creating a blog is one way to show your authority.
Do keyword research to figure out what questions are most common for people to type on Google. Your goal with this is to create blog posts that provide the best answer on the internet.
Once you build an authoritative blog, you’ll start ranking for those keywords and get free traffic from Google. You’ll get both traffic and marketing material that shows that your a company worth buying from.
5. Use Website Tracking
It’s hard to know if your marketing efforts are working if you don’t have tracking on your website. While most people have basic visitor tracking installed, there’s much more you can do.
You can start by adding goal pages to your site. These pages are order confirmation, email option confirmation, and other similar pages. If someone lands on one of these pages, it creates a flag in your tracking system.
You can use these pages to learn which marketing campaigns are working best. You’ll know what headlines, images, and websites send the most sales.
Your next option is heatmap software. Ideally, your visitors are drawn to certain design elements on your site to take action. A heatmap will tell you where people direct their attention, so you can make changes to improve the flow of your site.
6. Watch Your Competitors
There’s nothing worse than getting caught by surprise when your competition does something unexpected. Whether it’s a unique marketing campaign or a new product, you need to be on your guard for changes.
One of the best ways to improve your marketing ability is to watch your competitor’s ad campaigns to see which ones stick around. The ones that show up for a day and never return you can ignore. However, the ones that stick around for weeks and months are likely producing results.
Don’t copy what they do. Instead, use it as inspiration to put a unique twist on it yourself. If you can produce the same kind of appeal as your competitor’s ads, you’re going to get great results on your marketing campaign too.
7. Get Help From Experts
You don’t know what you don’t know when it comes to marketing. There is a lot of information out there, and it takes a long time to learn everything. Most eCommerce store owners have busy days and don’t have the time to learn everything.
Working with a company like Upstart works marketing services can give you marketing benefits without doing much work yourself. They’re experts at what they do, so you can focus your time on what you’re good at doing.
This is especially useful if you’re running paid ads. It takes a lot of data to create a profitable ad campaign. An advertising company likely already has a lot of data, so they can get your campaigns profitable quicker than you can do on your own.
Don’t Stop Trying to Increase Sales to Your eCommerce Business
The eCommerce world is competitive, so the last thing you want to do is rest easy and lose to your competition. Now that you know how to increase sales to your business, you have what you need to succeed. Use the tips above to increase sales and grow your business.
Are you looking for more tips that can help you grow your company? Check out our blog for more business advice.