Did you know that the global printing industry is worth nearly a trillion in US dollars? For an industry whose growth is primarily driven by the printing of packaging and labels, this is really impressive.
But do you know what else is even more impressive? It’s the fact that the global printing market is estimated to be eight (8) times larger than the video game industry and also rivals the massive auto industry.
The continuous growth of the global printing industry can be attributed to a variety of reasons, with one of the main ones being how the services and expertise they offer are essential to the success of businesses.
Since the printing industry is in demand, one way that businesses can maximize the use of printers is to use a multifunction printer where businesses can print, copy, scan, and fax all from one printer.
Additional features of these printers like device embedded solutions and cloud-based solutions also help you handle information efficiently, while also meeting your security requirements.
Businesses now have the freedom to work in the most efficient and productive way, saving time and resources by using these types of printers.
If you are still wondering about the degree of how important printing companies are to businesses, here are five (5) reasons to help you understand it better.
Posters, brochures, flyers, business cards, and billboard advertisements – these are just some of the various types of print that businesses use for their needs, and they are indeed effective tools to impress and attract customers.
In fact, studies show that most people find printed ads to be less annoying compared to those on the internet.
That said, a business that uses printing has a better chance to make a sale than those who do not.
When a business uses high-quality printing such as a business card or a poster, it adds a certain level of credibility to their brand and agenda.
Clients usually take notice of various forms of print, especially if it’s of high quality and contains good content, and they are more likely to interact with businesses that have credible-looking printing.
Whether it be through billboard advertisements, posters, or brochures, finely executed printing can bring your business to life and deliver your message to a wider audience in a creative way.
In other words, high-quality printing can help establish your brand and help your business to get noticed by more customers.
Compared to online advertisements that seem annoying, printed materials are more notable and are therefore more likely to generate some interest to your intended audience.
By utilizing the notability of printed ads and promotions to your advantage, your business would have a better chance of succeeding.
Anything from marketing materials to printed advertisements to promotions are all effective tools to gain more acknowledgment and sales.
While it’s a given that the age we live in is technologically advanced, printed products, not the digital ones, are proven to give businesses a better chance at engaging customers and keeping them interested for longer.
This is because internet users often spend as little as a few seconds on a web page before they lose interest and browse elsewhere, whereas readers are more likely to spend a couple of minutes reading the contents of a printed product and become enthralled by it.
In summary, the print industry is far from dead.
With industries utilizing print ads, labels, and billboards, the printing industry (even more so now) is a lucrative business.
If you are a budding entrepreneur and you are thinking of where to invest your money, with the correct business strategy, target audience, funding, and equipment, the printing industry can be your breakthrough business.