Common Trade Show Mistakes and Ways to Avoid Them

What is a trade show?

It is an event held to bring together members of a particular industry to demonstrate, display, and discuss their latest services and products.

Major trade shows usually last several days and takes place in convention centers in larger cities. Local trade shows may be held at a local hotel or arena and allow businesses to connect with prospects.

What is necessary for a successful trade show?

Well, it is not a secret that planning a successful trade show requires creativity, organization, and lots of resources.

In this article, we will look at the common trade show mistakes you need to avoid if you want to make the most out of your project.

1. Not Being Clear About What Your Business Does

It can be very easy to forget that not everyone is familiar with your business or its offers.

Do not just invest in signage and graphics that display your brand and logo – make sure you are also clearly conveying what services and products you provide.

You can do this by using taglines, in-booth videos, graphics, and even product demonstrations.

If possible, you may also want to get outside feedback about your booth ahead of time. Ask people outside of your company for input and feedback before finalizing your booth.

2. Cluttering Your Exhibit Booth

We get it – your desire is to maximize your presence and show off all the great services and products your business offers, but it is very important to avoid displaying too many things at once – or you may end up with a booth that is cluttered and overwhelming for attendees to absorb any of the information you are trying to convey.

Instead, make sure you evaluate your company’s goals and identify what attendees might be most interested in or what services or products you want to drive their attention toward.

Perhaps there are certain services and products you can showcase that might be more applicable at one show or another.

Once you make the decision, focus your exhibit on them. Keep in mind that you can always make other information about your business available in other ways, like brochures or follow- up emails.

3. Focusing on Money Instead of Impact

Trade show booth rentals Chicago are an expensive investment, and you should never take your budget lightly.

But if you are too focused on minimizing the cost of your investment, you will miss out on some amazing opportunities.

The truth is, saving a few hundred bucks will not make a huge difference in the long run – and it might even hurt the message you are trying to convey.

Stick to your budget, but make sure that you are not wasting time trying to save some bucks at the expense of your overall display.

4. Making Changes at the Last Minute

Making small tweaks to your trade show booth at the last minute may seem inconsequential, but it can be time-consuming and expensive.

It can also end up impacting a lot of elements in the design of your booth.

Avoid this by closely working with your team members to plan out your exhibit and decide on your goals as early as possible.

Make sure you share these plans with your design team, as well.

5. Failing to Follow Up on Leads

Unfortunately, far too many businesses allow leads to fall through the cracks after the show.

This is a huge waste of your time and investment. You need to designate a detailed plan for gathering information at the show and for following up on leads afterwards. It is good to remember this saying, “Failing to plan is planning to fail.”

Whether it is your first trade show or your hundredth, remember – mistakes are going to happen.

The best key to success is to learn from your mistakes and use that knowledge to do better next time.