What is Multivariate Testing & How Can it Help You Market Your Business Online?


Multivariate testing… it sounds like something straight out of a statistics text book. But it is actually an effective tool that online sellers and small business owners can use to focus and fine tune their online marketing efforts. One of the biggest mistakes online sellers and small business owners make online is that they fail [...]

How to Increase the Alexa Rank of Your Business Blog and Why You Should Care


Managing and providing content for a business blog already involves a dizzying array of metrics: traffic rates, click-through rates, conversion rates, the all-important SERPs or search engine results pages where many a battle for keyword dominance has been fought. There’s also page rank, mozrank, domain authority rank, etc. With so much to focus on, why [...]

Tips to Retire Confidently if You Own a Business or Work for Yourself


According to the most recent Retirement Confidence Survey by the Employee Benefit Research Institute, a mere 14% of respondents stated that they felt confident in their ability to retire comfortably. With all the economic and legislative uncertainty that keeps swirling around, it’s little wonder why. But for the owners of the smallest of businesses and [...]