Don’t Spam Your Customers!: How Often Should You Send Marketing Emails?

How to avoid spamming your customers

With all the “new media” out there, email sounds like a relict from the past. Yet, email continues to be one of the most effective means of engaging customers and driving sales. Companies across all industries and sizes have been using this medium for years to send out informational newsletters, initiate promotions, and entice customers [...]

Why You Should Use Professional Translation for Your Global Business Communications

Be aware of cultural differences in business

In many respects the business world has never been smaller. The growth of the internet has put international markets within the reach of even relatively small companies. Improved video-conferencing and telepresence systems allow face-to-face meetings around the globe, while high-speed transport infrastructure provides a means for goods to be shipped long distances with relative speed [...]

7 Signs Your Business is Going the Way of the Titanic & How You Can Avoid the Rocks

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This morning I received an email from someone who is trying to save his floundering specialty gift store. As I read through the message, I just kept shaking my head from side to side; I’ve heard this same kind of story countless times.   It’s amazing to me. Different people, in different parts of the [...]