As countless small and home-based business owners struggle to maintain a healthy cash flow amidst poor sales and rising costs on everything from commodities to health care, retirement planning often falls by the wayside. The following tips can help you save for retirement while on a tight budget.
The Customers Nobody Wants: Can Your Small Business Profit from the Deal Seeker?
Nobody wants the deal seeker, those customers who incessantly scope out the lowest prices and deepest discounts. They swoop in, take the deal, then leave, never to be heard from again. But should you give up entirely on this segment of consumers?
Why a Little Paranoia in Online Reputation Management & Brand Monitoring is a Good Thing
Though it may be hard to put a monetary value on it, your business’ reputation and brand image are vital assets. As such, when it comes to maintaining your online presence, paranoia should strike deep. We better stop, hey, what’s that sound Everybody look what’s going down… -Buffalo Springfield Everywhere we turn these days, there [...]
Attention! Spoon-Fed Marketing is Around the Corner… And How it May Backfire
Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind?