How Your Small Business Can Profit from Your Unhappy Customers

unhappy customer, girl with a sour face

As small business owners it is easy to find ourselves obsessing about customer satisfaction and positive brand awareness. After all, the opinions that customers form about our products and services can significantly impact sales. We hear from experts (and tell ourselves) that these good vibes are all the more crucial now that businesses from all … Read more

Why a Little Paranoia in Online Reputation Management & Brand Monitoring is a Good Thing

Why a Little Paranoia in Online Reputation Management & Brand Monitoring is a Good Thing

Though it may be hard to put a monetary value on it, your business’ reputation and brand image are vital assets. As such, when it comes to maintaining your online presence, paranoia should strike deep. Everybody look what’s going down… -Buffalo Springfield Everywhere we turn these days, there continues to be a seemingly never-ending stream … Read more