email spams

Don't Spam Your Customers!: How Often Should You Send Marketing Emails?

With all the "new media" out there, email sounds like a relict from the past. Yet, email continues to be one of the most effective means of engaging customers and driving sales. Companies across all industries and sizes have been using this medium for years to send out informational newsletters, initiate promotions, and entice customers ... Read more...

6 Reasons It Pays To Use Your Real Identity As a Business Blogger

6 Reasons It Pays To Use Your Real Identity As a Business Blogger

Being a business blogger isn't always so easy. Aside from having to produce quality content and build up a dedicated following within a saturated business blogosphere, once you decide to express yourself online you are taking a risk. You are constantly opening yourself up to criticism and maybe even harassment, and that can be disconcerting, ... Read more...

Is Social Media Killing Traditional Business Networking?

Is Social Media Killing Traditional Business Networking?

Social media is being touted as the holy grail of business marketing and communications. While these platforms may bring your business some measure of ROI (if used properly), there's still nothing like traditional business networking via email, personal phone calls, and face-to-face meetings. Yesterday, this infographic was posted over at Mashable depicting, quite poignantly, the ... Read more...

While working from home may come with numerous benefits- especially for the frugal entrepreneur-trying to find a suitable space for a home office can be frustrating.

While working from home may come with numerous benefits- especially for the frugal entrepreneur-trying to find a suitable space for a home office can be frustrating.

The end of the year is always a pivotal time for re-evaluation and reflection. As 2010 winds down, bringing to a close an economically tumultuous decade, many small business owners may find themselves re-thinking the most fundamental areas of how they do business, and this process will no doubt include how these companies are going ... Read more...