online presence

How to Optimize Your Digital Presence

Are you wanting to learn all that you can about how to make your presence known on the internet? Looking for ways to get in front of your target market more often? If so, then you need to learn how to optimize your digital presence.

Doing so can ensure that your brand is getting in front of the right people. It can help you get a higher return on your investment, generate more leads, and witness higher sales conversions for your company.

See below for several digital brand marketing tactics that you can use to up your digital presence online.

1. Focus on High-Quality Content

You can create the most clever and catchy advertisements in the world, but there’s no substance to your brand, you’ll never see higher conversion rates. The goal is to deliver value to your customers and prospects.

Think of it this way. Your target market has certain pain points that they need help with. You’re the only one that can help them fix those issues. How can you help them solve it? Through high-quality content.

For example, let’s say that you’re a pest control service. You decide that your target market is any homeowner within your community. One of their biggest pain points in dealing with termite damage.

To help them solve that pain point, you can create content that teaches them how to identify a termite infestation and what to do as a result. If your content answers their question, they’ll start to view you as a leading expert in your industry.
Content can come in many different forms, such as:

  • E-Books
  • Infographics
  • Blog Posts
  • Videos
  • Case Studies
  • Social Media Posts
  • Longform Content
  • Downloadable PDF Files
  • Emails

Pick the content that you enjoy. Ideally, you want to mix up your content, but feel free to focus on building one up, then adding more as you go along.

2. Build Your Social Media Influence

How do you (as a consumer) find new brands these days? Odds are, you’ve found a few of your most trusted brands via social media. Why? Because you were able to engage with them and form a bond that, otherwise, wouldn’t have been possible.

Almost every business realizes the importance of social media when building their digital presence, but few know how to use it effectively.
The key? Not filling your plate too early. You see, many companies open accounts with as many social media platforms as possible to gain traction. However, in doing so, they wear themselves too thin and gain zero traction as a result.

Instead, pick one platform to start with and pour all of your marketing efforts into it. Facebook or Youtube is a great place to start since they boast the highest amount of user activity.

Another positive of Youtube is that the videos you create become passive forms of income over time. Those videos will always be there, ready to help anyone that comes across them. Over time, that can become a significant lead-generating source for building your digital presence.

3. Study Your Website’s Digital Experience

Most companies overlook the customer experience that their website offers. In so doing, they sabotage their digital brand marketing efforts.

Think of it this way: how quickly would you become frustrated if you were on a site with a slow loading speed, an overwhelming amount of content, etc.? Odds are, you’d click the back button faster than you could say “brand marketing”.

That’s why it’s important to have insight and data on your site’s activity. Visit Decibel.com to get the digital experience analytics you need to make a change.

The data you compile from this AI software will help you identify where you’re losing your site visitors. If your bounce rate is extremely high, this data can help you pinpoint what needs to change.

From there, all you need to do is take action. Simplify your website’s design, offer a search bar, create a solid call to action. All of these factor into your digital presence.

4. Make Your Website Mobile-Friendly

If your website isn’t mobile-friendly, then you’re guaranteed to lose over half of the population. Seriously. WARC did a study back in 2019 that estimated over 51-percent of the world use only their smartphone to visit the internet.

That same study claims that over 70-percent of the world will only use their phones by 2025 if things continue the way that they are.
If your website (and its content) doesn’t conform to the screen of a smartphone, you will lose your potential clients. Switch your thinking. Think of smartphone screens first from now on.

5. Get Involved With Influencers

Rather than waiting for your digital brand marketing to bring customers to you, why don’t you bring the marketing to them?

Do some research to identify the highest social influencers in your niche. How can you get your product in front of them to boost your digital presence?

For example, if you’re the author of a book, you could search for social media influencers that read and review books. Send them a copy and they’ll be happy to share your product with their followers, as well as how to follow you online.

Boost Your Digital Presence With These Helpful Tips

Now that you have seen all of the best ways to boost your digital presence, be sure to use them to your advantage.

Take some time to assess your site for what it is. What can you improve? Use the digital experience data to audit your website and content to yield better results.

Be sure to browse our website for more articles on boosting your digital presence, as well as many other helpful topics.