“Experts” have been writing off brick-and-mortar retail locations for over a decade. To be fair, online shopping has dramatically changed the way consumers make everyday purchases.
And it’d be unwise to diminish the importance of having a strong digital presence –– regardless of the nature of your business. However, the truth is that physical retail stores can still be incredibly successful. To that end, today we’ll share four factors that contribute to positive outcomes for brick-and-mortar business leaders. Check them out here:
It’s no surprise that the best brick-and-mortar stores tend to possess plenty of high-tech amenities that benefit their customers as well as their staff. For example, a drugstore owner who invests in a pharmacy POS system to improve their store’s sales numbers will also make it easier for their employees to manage inventory at the same time.
Of course, purchasing new tech for a retail location can take a number of forms. Just make sure to spend capital on tech advancements that will give your store a much-needed advantage over your competitors.
Even in the digital age, location is still a crucial part of building a thriving business. There’s simply no substitute for finding a dynamic location in a vibrant area of town. Ideally, all brick-and-mortar stores should be easy to find and access.
Don’t underestimate the power of convenience! What’s more, a prime location enables a business to attract more foot traffic and, in some instances, grow their customer base quickly and efficiently.
The big advantage a brick-and-mortar location has over an ecommerce store is, of course, the possibility for interaction between customers and staff members. Often, consumers have questions about products or services, and they may be unsure about how best to proceed with a purchase decision.
Excellent staff members can address all customer concerns and ensure positive customer experiences occur on a regular basis. Plus, a great team will help boost your overall business reputation. Good employees are the lifeblood of any growing organization!
Advertising & Marketing Support
Before a customer can possibly patronize your business, they have to know it exists first. Yes, a stellar location and signage can help draw in passersby, but to really generate sustainable new business, retail companies must support their stores with effective marketing and advertising efforts.
This could include both traditional marketing techniques like billboards and radio ads, as well as more modern methods like social media posts and blog articles.
Regardless of how you go about promoting your brick-and-mortar store, it’s essential that you do so in order to boost customer awareness and excitement.