Tips for starting and growing an online business in 2020

Creating a small business online may seem intimidating at first, but as you plan ahead, you can help it succeed.

This article will include some tips so that you can see what you need to get your online business and help it grow in 2020.

Find a Niche

When you establish a business, you need to make sure that you find people that will want to buy from it. You can look into different niches to see what you can add to the market. This will allow you to see what people want to buy so that you can gear your business around that need, allowing you to establish a successful business.

Research Competitors

After you identify your niche, you can look into the market to look at your competitors. From here, spend some time looking at how they handle things and what you can learn from them. Everything from perusing individual websites to extracting data from competitors’ websites on SERPs can be vital resources in this step. This will allow you to apply those ideas to your business, alongside the parts of it you need to improve, and stand out among your online competitors.

Create a Website

You need to spend some time creating a high-quality website for people to visit so that they can find out more about your business. Depending on the complexity and use of the website, you can try out website builders such as Wix or SquareSpace, it is pretty easy to do yourself with no web development knowledge. If they do not offer the features or styles you need you should consider hiring a freelancer to create a custom website for you. The prices of the project vary but they can be quite pricey but worth the investment and can help your business grow considerably. Business owners often seek out small business loans for website projects including the stand up and maintenance because in the long run, it will pay off and can help you generate more exposure and sales.

Develop a Business Model

Your business also needs to spend some time figuring out what it wants for its business model. This involves your business organizing the way it wants to handle the process so that it can minimize mistakes. Make sure to spend some time developing a business model that will lead you to success.

Grow Your Social Media Presence

Once you establish your business, you need to create a social media presence. This involves using social media accounts and pages to advertise your business to potential customers. As you do this, more people will find out about your online business, which will help you to gain visitors and encourage them to make purchases on your website.

Begin Marketing

After you get everything in place, you can begin the marketing process to expand your business and grow in success. Even if you don’t know how to market, you can always hire a marketing leader or team to assist you with the process. This way, you can get your business established in the virtual landscape.


Remember that online businesses take some planning on your part to succeed, but as you do so, you can get a small business going. Allow your business the time needed to prepare so that you can create a small business that will continue to grow and expand into something much bigger.