A mobile application can be a great way for business owners to make improvements to their company.
And, they are the perfect platform to use if you have a business idea that you think is going to be the next big hit.
But regardless of your reasons for wanting to create an app, the one thing that you’ll probably have in common with other developers is that you want it to make money.
After all, building an app for your business isn’t free, so you’ll want to make sure that you are getting enough of a return on your investment to make it worthwhile.
Developing an app alone doesn’t mean that it’s automatically going to generate a profit.
Keep these tips in mind to be on your way to creating an app that actually makes money.
In-App vs Mobile Site Purchases
If you already have an existing business, it’s probably safe to assume that you have a company website.
Hopefully, you already know the importance of optimising your business website for mobile devices.
If a website doesn’t work well on a smartphone or tablet, chances are visitors are simply going to turn away, so ensuring that your app is responsive should be a priority.
However, when it comes to purchasing, online apps tend to win over mobile websites.
They are more convenient and tend to enhance the user experience.
They tend to be faster to navigate compared to a mobile website and the checkout process is often much simpler in-app since purchases made through an app can often be charged directly to the customer’s card associated with their App Store or Google Play account, meaning that they don’t have to hunt for and enter their payment details.
Be sure to use a reputable company to develop your app, such as Appetiser.
Appetiser’s developers have a lot of experience developing user-friendly apps that get results, no matter what you want to offer to your users.
Selling Physical Products in an App
40% of mobile users have used their smartphone to purchase a product online, and that number is only on the rise.
Over 60% of millennials use their smartphones and tablets to make a purchase and they are often the generation most interested in online shopping.
Take Amazon, for example – most people probably don’t go to the mobile website to purchase things from this massive eCommerce brand; they simply download the app where they can save their basket easily, get product recommendations, and save their payment details for easy one-click purchasing later.
Even if you have a successful mobile eCommerce site, you can improve your success with an app.
That’s because using an app, customers can create a profile that securely saves their information and keeps them logged in, making it easier to get straight to shopping when they open the app.
Free vs Paid Apps
Another factor to take into consideration is whether you are going to charge users to download your app or not.
You would obviously generate a higher revenue per download if you charge people to download it, however, bear in mind that 90% of apps on the Apple App Store are free, and a download fee might turn prospective users away.
On the other hand, paid apps are ideal for getting more loyal customers since the very fact that somebody is willing to make the initial purchase just to install the app, means they may be more likely to go on to use it and make additional purchases.
But if you are an already established brand with existing retail channels like an eCommerce website, it’s probably in your best interest to offer the app for free.
If you’re not selling products on your app but rather providing a service like a game or a dating app for example, then you might be wondering if there are any ways to make money without charging your users to download the app.
This is where premium subscriptions come into play.
In this instance, you provide users with a certain amount of free stuff that they can get from your app – like Tinder, for example, which limits users to swipe a certain number of times a day for free before they are prompted to either sign up for a premium subscription or wait for 24 hours before they can continue searching.
You can also offer a free trial to customers who want to try out the service for a few days, and make it easy for them to sign up using their App Store or Google Play account.
If you are considering developing an app for your business, then bear in mind that simply having an app doesn’t mean you are going to make more money.
Just like starting your business, it’s important to go into building an app with a clear strategy and a goal.
The good news is that mobile users tend to prefer apps to mobile sites, especially when it comes to shopping.