Besides size and scale, there are some very distinct qualities that the top players in the CBD industry have that smaller companies either don’t have or need to pay closer attention to.
Those top players are where they’re at because they’ve adhered to strict standards for themselves, and they’ll continue to perform well as long as they stick to these policies.
If you’re a startup in the industry, or even a consumer wondering what the difference between the two companies is, we’ll cover everything that sets the top players apart from the small startups.
The CBD industry is expected to continue to grow at an exponential rate for at least the next 2-4 years, so learning this information now will help put you ahead as either a consumer or a supplier in the market.
First Thing’s First: Quality
What’s the one thing that usually separates a successful brand from an unsuccessful one? The quality of the products.
People don’t want to spend money on something that’s not going to solve a problem for them.
That’s the whole purpose of providing a product, after all; your product is the solution to a customer’s specific problem.
If you’re selling a CBD made from low-quality CBD extract, your customers are going to notice a difference, and will likely go for the brand that’s using high-quality extract instead.
Now, picture the same scenario, but put yourself in the shoes of the consumer; which would you pick, if both were the same price, or the higher-quality product cost just a bit more?
Top-tier CBD providers put their focus on the quality of their extraction process and any extra ingredients that go into the product — checkout this site for example.
You’ll find the standard for hemp is organically-grown, organic hemp.
The industry’s best extraction method is the CO2 method, which yields the most CBD with the highest purity.
Domestic hemp is used because it not only supports US companies, but hemp is also grown under more strict guidelines in the US than in other countries.
The bottom line? Whether you’re a consumer or a provider in the CBD space, the quality of the CBD products should be your number one concern.
As a brand, this will set you apart from other startups, and as a consumer, it’ll save you money and ensure you’re getting the best CBD experience.
One thing you’ll probably notice among the top CBD providers is the variety of products they have to offer.
You’ll find everything from oils to gummies, topicals, pet treats, and everything in between.
When a customer finds a quality CBD brand that provides all of the products they’re looking for, they don’t have a reason to shop anywhere else!
If you’re a startup, diversifying your product line can be an excellent way to push your brand forward in the industry.
Just be sure to remember your quality standards, and apply them consistently across all of your products.
Marketing is the key to any successful business.
If you’re not reaching the right audience, you’re not going to make sales.
Nowadays, marketing can be a complex thing thanks to all of the avenues that the web has to offer.
From social media marketing to SEO strategy and everything in between, there are hundreds of ways to successfully market your products.
Creating a good marketing strategy is a lengthy process, and you might need to outsource it to a company that specializes in creating marketing strategies.
Some ways to market your CBD products include:
- Good SEO strategy
- Using social media influencers to help spread the word
- Go to trade shows and get your name out there
- Email marketing does work; don’t forget about it
- Reach out to customers who haven’t purchased anything in a while
- Build up your network. Word of mouth is still relevant in the digital age
If you find yourself struggling to create a marketing strategy for your brand, the first thing you need to do is identify your audience.
Who are you marketing to? What age, race, gender, location/where do they congregate?
You’ll have a very different strategy to reach Baby-Boomers in Idaho than you will to reach Millenials in New York City.
Of course, you can have the best products on the market and a solid marketing plan, but if your customer service is sub-par, consumers are going to take note.
Customer service is one of the main differentiating factors between businesses.
Good customer service can take you far, earning the loyalty of your customers, encouraging them to endorse your brand, and gaining a leg up on the competition.
How do you improve your customer service? Listen to your customers.
If you ignore customer feedback, you’re metaphorically shooting your business in the foot.
Your entire purpose is to serve the customers’ needs, and if you’re not doing that, they’ll let you know.
All you have to do is listen to their concerns and apply their feedback to future policies.
You won’t find many successful CBD brands that don’t have a focus on customer service.
In fact, most of the top CBD brands online have excellent customer service records, and proudly display them! Set yourself apart by focusing on the customer and meeting their needs as often as possible.
If you want to set yourself apart as an organization, focus on customer service, the quality of your products, and create an effective marketing plan for your brand and products.
Don’t forget to listen to feedback, and always take any complaints seriously and work to address them as quickly as you can.
From a consumer point of view, customer service, quality, and how you’re treated as a customer should always be your first concerns.
If you find a brand with the best products but no customer service, you’ll have trouble getting any questions answered.
Focus on the quality of the brand as a whole, and you’ll find exactly what you’re looking for in your CBD products!