How to Structure Your Website’s Content Architecture

While websites with best headless CMS are a delight to the user’s eyes, they are indeed rare to find these days.

Visiting a website and closing it with confused minds is certainly not what anyone likes.

Hence, following a systematic approach to structure your website’s content architecture can prove to be beneficial in getting a significant number of users on your website.

Good Information architecture can help you create a defined structure for your website that can help you organize your website’s content, which can help users complete their tasks with efficiency and without any confusion.

Below are a few steps to structure your website’s content architecture:

Understand what a user needs

When it comes to structuring your website’s content architecture, it is essential to understand your target audience and understand their basic needs.

Getting inside the user’s minds can help you plan your content architecture accordingly.

You may conduct extensive customer research by talking to users through personal interviews, phone calls, and creating online surveys.

The study will help you understand your audience, what they want, and why they want.

When you have the necessary user information ready, you may go ahead and create a user persona profile and list the business requirements, which will help you further in the next steps.

Review the content inventory

When you have a clear understanding of what your target audience wants, you can start reviewing the content on your website by noting down the list of the current order and rewriting it in the order that is preferred by the users.

It is always beneficial to have the website content classified topic and subtopic-wise before you step into the actual design.

Once you have the list in place, rearrange the items and update the list according to what the user wants, by eliminating those that are least required.

This will help you group your content into different categories in the further step.

Sorting and classification

In this stage, all the necessary content plannings are done.

When planning a website’s content architecture, it’s unstructured content must be diversified into groups and classified into names, so that when a user ends up on your website, he is not left with scratching heads.

When you are in the sorting phase, the interface design of any website is divided into three segments which are- Navigation, consumption, and interaction.

Each section follows a different set of content; drawing a sitemap may help you to tailor the content and design accordingly.

Usability testing and feedback

It is very crucial to have an insight into the content architecture of your website.

Usually, qualitative testing techniques like personal interviews and feedback surveys from users prove beneficial in gaining valuable information on what people are using and what they desire the most when it comes to the content offered on a website.

The feedback on your content architecture will further help you to evaluate your end result and improve so that you can keep up with the user’s needs, and remain aligned to your goals.