In this day and age, no one can afford to discard the immense influence of the internet. Success comes behind a sound online marketing strategy.
This is not just for a few selected industries, we’re talking about virtually any service or product you can offer in the real world, you should also build an online presence for that as well. Online marketing leverages the influence of social media, SEO, digital marketing.
Society is now heavily dependent on technology and its power spans across different geopolitical boundaries as people connect at times on the basic human level void of any national inhibitions. The nature of trade on the internet is as basic as your normal transaction in your nearest convenience store. Online marketing converts our daily interactions into making people aware of a brand, product, or services they need and making the sale. It has made some of the traditional marketing media obsolete and business owners and entrepreneurs are turning to online marketing to maximize their capital and increasing their margins.
Here are some examples of how online marketing has changed business is done:
Rise of telecommuting
There is now a trend that has gained popularity among people who can’t afford to leave their homes or value more their time with their family than taking the commute to the office. Online marketing has opened a lot of businesses where collaboration is achieved over the internet and that there is no need to be physically near in order to get things done. The online business doesn’t only involve the physical products, but also the tools and technology that allow it to thrive. Hence, people involved in these businesses maximize their ability to operate virtual teams to get the job done.
The internet has increased the connectivity among the people who use it. Right now, messaging apps are the only type of app that are not discarded after a few uses. Facebook messenger holds a whopping 900 million users and the younger generation tends to use the messenger app rather than the social media itself. So businesses are rushing to get on-board with this trend and are establishing to connect or market to their potential clients or customers.
Technology has now allowed marketers to get to know more about their customers. Right now, there are still a lot of things to polish on the data privacy and usage terms, but it is clear that data have become very valuable for businesses to make the necessary adjustments in their strategy. They are able to do this in various ways:
- Metrics – Knowing the right metrics is important to know what are the relevant information you’d want to make the most impact it causes on the business as a whole.
- Channels – Knowing the channels where you can engage with your customers the best way is very important. This where “likes” and comments come in as it conveys the relationship between the brand and the customer.
- Analytics – Employees that have the skills to process data and convert into information and ultimately into an insight about the trend is important to make better business decisions.
- Contents – Making customized and personalized content is important to connect and establish a connection with your target audience. Blogs are a way to make a connection with your potential customers.
Customers demand to know more about the businesses that they do business with. This is an important fact that brands need to take a cue on. A company will be able to foster loyalty by being transparent. An online presence can help the business to share more about themselves and the product they’re selling. This is especially true for food products. Research showed that over 90% of consumers claim to be loyal to their brand because they freely shared and communicated information about their product. And over 70% are willing to pay more to get more information about the product.
This is one of the hottest trends in online marketing in this age of “inspire and sell”. Affiliate marketing is a model where the affiliate earns by helping a company’s product or service. The affiliates are paid commissions by promoting the products in their blog. This is where bloggers and influencers come in to execute their individual strategies to sell their affiliated products. According to the experts at Wealthy Affiliate, marketers are given access to tools, resources, and community to help them launch their blog and earn as an affiliate marketer. It is important to note that an important resource for this type of business is a supportive community and an in-depth training course. This method of marketing outsources the marketing job and capitalizes on the individual’s creativity, and paying them for it rather than forming an in-house marketing team and developing their own creative materials.
Online marketing has forced a lot of innovation to be made in order to get to the next potential customer. Not long ago, the jobs of affiliate marketers were only given to well-known celebrities, but now a talented, average person can rise to stardom with their own content supported by their affiliated products. The financial industry innovated and came up with Google Wallet and PayPal to get ahead of the stiff competition and now the banks are getting in and are offering a lot of options to make purchases and payments safe and easy.
Technology is changing fast and these changes make employees work collaboratively and fast to keep ahead with the development. As mentioned apps are becoming less effective for marketing as they are easily discarded except for essentials and messengers. So technology has made adjustments to make brands use the trend and establish their base on the current terrain. Data storage, computing, and processing were only provided by tech giants, but right now there are a number of service providers that offer services for those individuals or small businesses that need to protect and manage their files.
An effective online marketing strategy involves the right tools in order to succeed. Right now, consumers aren’t so easily swayed by traditional methods of marketing and that is a sign of how there’s a need to shift strategies for brands that are still clinging to the old ways. It is clear that for the foreseeable future, the internet will be an invaluable platform for businesses to thrive. Businesses should keep themselves abreast of the advancement of technology and utilize the right talent to make the most of their resources. It is important to understand the customer’s tendencies and adapt to the changing terrain. The correct interpretation of data will give them the insight to pull ahead of their competitors.