For many of us, content marketing is just about blogs, articles, and maybe social media.
But the fact is that content marketing is much more than just the format of content.
It is actually a long term strategy in which content is used to build a stronger relationship with the audience, improve engagement, capture their attention, and improve brand recall.
Content marketing is about building the trust of your audience and providing value. Today, companies of all sizes find content marketing a profitable investment.
You would be surprised by the fact that 70% of the customers prefer to learn about a brand through the content rather than the advertisement.
Top 3 reasons why you small or new business needs content marketing is are listed below.
1. Generates Leads for Your Business:
Lead generation is probably the biggest benefit of content marketing. After all, content marketing is one aspect of digital marketing and its core purpose is to generate leads and driving traffic.
Companies of all sizes are always in need of new leads to keep their business running and to generate profits. Content marketing helps generate leads by enabling users to find your business on the web.
Prospects read your website content to learn about your products and services and then make a buying decision. Effective and well-executed content marketing strategy has the power to attract new people to your business who may not have even decided to make a purchase yet.
The benefits of content marketing go beyond the lead generation as well. Your brand becomes readily available for those who are actively searching for the category of products and services your business offers.
2. Boosts Your Organic Search Visibility:
Ninety-seven percent of the consumers use search engines to do a local search for the products and services they need before making a purchase. Moreover, more than 80 percent of consumers do product research by using popular search engines before deciding on making a purchase.
If your marketing strategy is not working on making your brand appear in the search results, then you are missing out on a large number of potential customers.
Therefore, you must have a website and a good content marketing strategy in place in order to boost your organic search visibility. No matter what the magnitude of your company is, you can get your content rank in the search results.
So, your local small business can also compete with big brands selling similar products through content that can propel it to the top of organic search. Click here to get your content created by the most reliable and trusted digital marketing agency.
3. Helps Build Backlinks:
If your website has great content, other websites would want to link to it. That means good content allows you to take advantage of the backlinks as other websites may want to link their web content with yours.
Depending on the quality of the websites that have linked with your content, they can drive huge traffic to your website in a short time.
Although the back linking benefits are not just limited to driving traffic to your website, it is necessary to improve the ranking of your website.
If a website with high Page Authority (PA) and Domain Authority (DA) links to your website, you can expect to have more traffic driven to your website.
This in turn, improves your page authority.