business growth

How to Save Time When Scaling Your Small Business

Time-management is central to success in every walk of life, whether you consider your professional or personal relationships.

However, this is also a major issue for working people and small business owners, who often struggle to manage their time and optimise productivity on a daily basis.

This is borne out by various statistics, including the fact that 40% of working people skip breakfast in the UK and a further 39% miss lunch.

This suggests that people are struggling to get the most of their day, but what steps can entrepreneurs and small business owners take to save time when managing their ventures.

1. Prioritise

This is arguably the most important step, and you should definitely set aside some time either in the morning or the evening to prioritise your short-term workload.

This ensures that you’re getting the most of your time each day, whilst also creating a scenario where you hit deadlines in a timely fashion and complete tasks in an orderly fashion.

The best way to prioritise is to understand precisely what needs to be done within the next 24-48 hours, before ranking each of these according to their individual deadline and the precise nature of the task in hand.

You should also try to allow time for any unexpected developments that occur throughout the day, as this creates an all-important contingency on a daily basis.

2. Delegate and Outsource Non-strategic Tasks

The say that delegation is also crucial to any successful business, whilst doing this effectively certainly frees up more time for business owners to undertake strategic tasks.

To do this successfully, however, you’ll need to identify non-strategic tasks that can be delegated and outsourced without compromising on efficiency, before seeking out expert service providers that ultimately add value to your brand.

For example, companies that sell and ship goods to customers within a wide network should consider partnering with resources such as Parcel2Go.

The reason for this is simple; as this allows you to reduce operational costs and identify the very best local and national couriers with which to partner.

3. Set Measurable Goals

We close with the setting of measurable goals, which should be a priority for everyone from entrepreneurs to entry-level employees.

From a leadership perspective, however, establishing clear cut and achievable goals enables you to make the most of your time while also improving your productivity significantly.

This also creates a scenario where it’s possible to effectively track your progress and measure the success of specific actions, and this can prove crucial when reaching revenue targets and driving long-term growth objectives.

Over time, this decisive approach not only boosts the short and long-term performance of your business, but it also creates genuine clarity of thought and more productive methods of working.

4. Get Your Existing Customers to Market Your Business

Thanks to consistent positive experiences, consumers will be more willing to refer your products/services to people they know.

You could also offer incentives to current customers to share your brand with discounts, or maybe an affiliate program.

These referrals can attract new customers who match your existing target audience. It can cost far less than an expensive ad campaign, ensuring that growth related activities don’t use up all of your budget.