There is no denying that Google’s search algorithm is increasingly favoring user experience to rank pages.
Simply put, users who come into your site after searching for a particular keyword on Google need to be satisfied with the results. They not only need to be able to find exactly what they are looking for but the way the information is delivered needs to be seamless and non-distracting.
If users don’t like how your site looks or if the text is too hard to read or in a font that doesn’t inspire confidence (something like Comic Sans) then they are likely to hit the back button and leave. This impacts your site’s bounce rate. The bounce rate is the percentage of total visitors who leave without viewing other pages.
As far as page rankings are concerned, a higher bounce rate equals bad user experience. This is why making design changes and performing technical SEO to improve a site’s user experience is now one of the most sought after SEO services businesses look for.
In this post, we share 5 simple-to-follow tips to improve your site’s user experience and possibly improve your site’s rankings.
Increase Loading Speed
When it comes to loading speed, even a single second has a huge impact. People searching for stuff on the internet usually have very limited patience for slow sites. Slow loading speeds can encourage them to hit the back button and never look back.
Ideally, your page loading speed should be 3 seconds or below. Lower is better, but 3 seconds is a good target to strive for.
How do you know your website’s loading speed? No, you don’t need a stopwatch. There are plenty of free tools online that allows you to check your site’s current loading speed.
Once you find your site’s loading speed use that as a benchmark and start making changes. While there are plenty of tweaks to increase your site’s loading speed, the best way to go about it is to switch to a faster web hosting service.
Make Use of White Space to Avoid a Cluttered Look
A lot of people make the mistake of cramming their websites with texts, images, CTAs, and buttons, to “utilize” every inch of their website’s available real estate.
This does two things to absolutely decimate your website’s user experience. Firstly, it creates an unsavory design that can frustrate users and can cause them to bounce. A cluttered design also keeps on distracting the user and can keep them from performing the desired action.
If you lack the design skills, it’s best to hire a web designer to optimize your site’s design. Ask the professional to increase your site’s white space to give different sections of your site more breathing room.
Stay Clear of Overused Stock Photographs
Using stock photos that everyone has seen in other sites make your site look impersonal. It immediately dampens the credibility of your site, which in turn could hit your site’s conversion rate.
Optimize Your Website for Mobile
Considering more people search for things using their mobile, you need a website that’s optimized for mobile viewing. Therefore, if your site is not optimized for mobile, any user accessing your site from their handheld devices would have a poor user experience. Fortunately, it’s easy to find out if your website is currently mobile optimized or not.
Use Google’s own test to see if your website is mobile friendly.
There are a few ways to fix it if your website needs to be mobile optimized. Some SEO companies and services provide web designing services and they can easily make your website mobile friendly. If they cannot they can, at the very least, recommend web design companies in the area. Considering that creating responsive pages for mobiles is a basic web design service, you can pretty much hire any web designer.
You can also make your website mobile responsive yourself by using your CMS. WordPress, for instance, has plenty of website themes that are optimized for mobile viewing. Simply changing your current theme is thus going to be the cheapest and probably the easiest way to optimize your website for mobiles.
Add CTAs to Get Users to Perform Desired Actions
Adding call to actions not only encourage users to perform desired actions, but it also gives users direction. Adding a CTA above a button increases its visibility and explains its core functionality. This greatly adds to the ease of navigation and thus greatly improves the site’s user experience.