How to Select The Perfect Conference Call App For Your Business

With so many new digital conference calling apps on the market, it can be quite challenging to find one that fits both your business’s specific needs and its budget.

A good conference call app should be easy to use, affordable, versatile, and offer great customer service. 

Here, we’ll discuss what to look for in your next conference calling app, and how you should go about choosing the perfect one to fit your business. Keep reading to learn more!

Do Your Research

Of course, as with any product, you’ll want to perform research on not only the different brands, but also features, pricing, customer service records, and customer reviews.

If you’re choosing a brand with great products but poor customer service, you’re only getting half of the deal.

You need to ensure you’re getting every bit of your money’s worth, so things like customer service and the quality of the app should be priorities above even price.

Check customer reviews to get an accurate idea of how the app functions, what level of customer service the company offers, and how helpful the features are.

You might find that many apps have features that are hardly ever used, where other apps only offer the core features you need to have crisp, clear call audio.

No one knows better than the customer how a product functions in a real-life setting; that’s why reviews are so important to your decision.

A company can create breathtaking ads that convince you their product is crafted by the Gods themselves, but once you take a look at the customer reviews, it could be a very different story.

Trust the reviews and choose a product that makes its customers happy.

Know Your Budget

It’s also a good idea to check your business budget to see what you can actually afford.

Although saving money is definitely a priority for any business, there are some things you simply can’t compromise on.

Your conference calling app will be used to host business meetings, host new clients, etc., so you’ll want something that’s at least fully functional and not loaded with bugs or glitches.

The old saying “you get what you pay for” applies to just about anything you spend money on; including your conference calling app.

Expensive might not always mean better, but most of the time a more expensive tool is designed better than a cheaper one.

Once you know what your business can afford, you can compare the budget to the features you want from your app and then research the options.

You may end up having to start off with a cheaper app, and that’s ok; you can always upgrade when your business starts bringing in more money.

Don’t be afraid to start at the bottom and work your way up as your cash flow increases.

What Features Do You Want?

Modern conference calling apps are loaded with features, some of which include video conferencing, operator-assisted calls, and more.

These awesome modern features make landlines a thing of the past, ditching those expensive three-way calling and long-distance charges entirely.

With most conference calling apps, long-distance charges are non-existent.

Being connected to the internet, callers can join anywhere in the world, and you can even use a toll-free number with apps that have long-distance charges so you can save your clients or partners the cost of the call.

Be sure to iron out the details when it comes to which features you want.

If you want a feature-rich service, you’re going to pay more, whereas a barebones service will cost less but only perform the basic functions.

For most businesses, basic functions like multiple callers and video conferencing are enough, but your needs may require extra features.

Choose a Top-Rated Brand

The biggest brand names in the industry got there because of the quality of their products and their customer service.

Choosing one of these top-rated services ensures that you’re getting a level of service the little guys can’t match!

Plus, if the service has a reviews page, you’ll be able to take a look at just what customers love so much about the brand before you buy.

Choose brands that offer a good balance between quality, features, and price. Getting the most bang for your buck is the name of the game, so that balance is crucial to maximizing your expenditure.

Do your research, check reviews, know your budget and your specific needs, and find a good, reputable brand to match them. After that, you’ll be talking with clients all over the world!


Shopping for a conference calling app is just like shopping for any other product.

You’ll need to know the price as it compares to other brands, what features it offers compared to the competition, and what you’re willing to pay for such a service.

Don’t forget that customer service is often the differentiating factor between reputable and untrustworthy brands!