Podcasting is a great way to put your ideas and personality out to the world.
Here’s our guide to making your own podcast.
It’s not necessarily a shortcut to success but it’s a great jumping-off point for anyone.
1. Make a specific list
A list will keep you on track. Consider your potential niche audience. Is your interest in podcasting long or short-term?
Determine the style of podcast you wish to present, including your show prep and a publishing schedule.
Obviously, your personal checklist will be tailored to you. However, be sure that you remember to include all the technical elements.
If you have not done your homework, setting up accounts, audio, iTunes, accounts, and assorted interviews can be tricky.
2. Prepare your show format
Each interviewer prefers to handle his or her podcast in a certain manner.
Many ask their guests the same questions yet that can get old quickly. It might require less preparation, but it can make the podcaster appear lazy.
Interviewing experts is fine but you might also wish to consider the occasional solocast.
Hosts who do both establish a specific ratio of expert interviews to solocasts such as 4–1.
You can also use just a few planned questions and then launching into an ad-libbed conversation.
If you can handle 45 minutes to an hour without a safety net.
Don’t forget podcast intro music either!
It’ll help grab a new listener’s attention and serve to remind regulars what show they’re about to listen to as well.
3. Leverage your network
The tone of any podcast launch is set within the first 10 episodes.
Therefore, you need to make certain you book interesting, high-profile guests who won’t be turned off if you have a small or non-existent audience.
4. Track all your downloads
One very important consideration for any podcaster is to keep track of all your downloads.
Shoot for a minimum of 500 downloads per episode. This should break the cycle of thinking only those in your personal inner circle are listening.
Only you can determine what is the magic download number to be a so-called success.
Still, you need to keep your eyes on those numbers.
If you notice a downward trend in your listenership, then it’s back to the drawing board before it’s too late.
5. Produce a lot of superior content consistently
Everyone has a bad episode now and then.
Still, if you plan in advance and have some great shows already in the can before releasing your podcasts, you’ll have a buffer zone.
Don’t dive in too quickly. Ramp up to your launch.
6. Learn how to be a real podcast promoter
Your target audience simply won’t know your podcast is out there with some assistance.
Ergo, you must promote your podcast as though your very life depends on it.
Access a company email list if one is available, delve into your own social channels and any other platforms you can imagine.
Ask each of your upcoming guests to publicize his or her episode as well.
Get your podcast on something like iTunes New and Noteworthy.
A move such as that could land you in the top five of at least one of the subject-specific lists in your first month.
7. Find out how to monetize the podcast
Learn how to earn an income from your podcasting.
You can create thought leadership while you promote your workshop, book, or online class.
If your audience is too narrow to allow you to simply sell sponsorships or advertisements, you can still work the numbers another way.
Is it hard work? Sure, but if you strategize it can be worth it.
Your perseverance and effort can result in such things as five-star reviews, and your episodes being downloaded in multiple countries.
Podcasting can be more than a feeder for your already established business, but a noteworthy marketing opportunity all its own.
So, are you ready to take the podcast plunge? The waters might be a tad choppy initially, but there’s room for another great swimmer. Good luck!