Did you know that nearly 75% of businesses have problems finding a way to effectively market their products?
And when we talk about businesses within an industry as narrow as eLearning, the trouble doubles.
It’s no wonder that marketing enthusiasts around the globe keep looking for alternatives and upgrades to the conventional marketing techniques.
And as a result of the same pursuit, they have come up with a bunch of marketing techniques that aren’t completely new or completely old, but are sure effective and hot.
So, buckle up. Here’s the list of those techniques.
1. Co-Branded Webinar Marketing
As internet users in 2019, we all know about webinars.
Seminars hosted on the web to enable attendees from across the globe to participate, webinars hold great potential for turning prospects into long term customers.
But, is that all about webinars?
Well, the concept of co-branded webinars is being employed by eLearning businesses across the globe.
The idea is to co-host a webinar by collaborating with another eLearning company in order to boost the marketing ROI and cut down the overall marketing efforts. And this when done correctly, can earn a spate of leads for your business as it’ll give your brand exposure to a wider audience.
2. Partnered Pop-up Banners Marketing
Have you ever used pop-ups for marketing your business? How were the results? Did you get enough ROI? Or did the campaign just fail?
Running an optimal pop-up banners campaign is as critical as it gets. It’s more like walking a tightrope. You lose balance, you fall terribly.
This is why the implementation generally comes off as a tough task. However, not when you partner with the experts.
As the world is filled with myriads of eLearning businesses, what you can do is partner with any one of them for promoting your products and services using pop-up banners on their website.
Many eLearning companies and consultancies provide this service where they charge you an amount of money and promote your business’ products and services on their website.
All you need to do is find companies that indulge in such barters.
This is one of the easiest ways of getting exposure to an entirely new but relevant audience.
3. Outsourced Push Notifications Marketing
If we look at the marketing timeline, push notifications marketing is one of those marketing techniques that have been working wonders for brands for over a decade now.
However, the idea of outsourcing push notifications marketing campaigns may still be somewhat new.
As you may not have a world of qualified visitors and subscribers in the initial days of your business, outsourcing push notifications marketing to a company with a bigger audience will be a good idea.
This will simply provide your brand the right kind of exposure that it deserves to be acknowledged and be found by your business prospects.
And if you have a good browser push notification strategy for your elearning business you can even build yourself a fine deal of push notifications audience that’d appreciate your content, finally leading towards eliminating the need for outsourcing.
As you look forward to scaling your eLearning business, you may require exposure to other eLearning businesses’ audiences. And then the old-conventional marketing techniques may not be enough for helping you achieve your marketing goals.
For that reason, here we talked about some of the top marketing techniques that eLearning businesses across the world are using.
Hopefully, this was helpful.