modern office with computer table and computer screen

Picking the Right Location for Your Office

Just like you would when buying a new place among Tampa homes for sale or anywhere else, before beginning your search for office space, it’s important to come up with a clear picture of everything you’ll need, things you’d like to have and what you won’t be able to tolerate as well as how much you can afford to pay.

After all, the space you choose can make or break the business – as bizfluent.com notes, it’s one of the most important variables in determining potential success.

Once you have that clear picture, here’s what you should ask yourself in order to pick the best location for your office.

Is the Location Consistent with the Image of Your Brand?

Will your office be casual and laid back or more formal and professional? Either way, the location needs to be consistent with the image you want your brand to project.

If you’re just starting a business and hope that it becomes a well-known brand, that’s one of the things you’ll want to take into consideration as your image can be a great branding tool.

Are Potential Customers Nearby?

If potential customers have to go too far out of their way to reach you, that spells trouble from the start. They’re more likely to choose a business that’s more convenient.

While a cheaper office space outside of town may seem appealing, it could cost you big in terms of that potential loss.

You’ll want to make sure it’s in a location with a stable economic base and healthy business environment.

The right location makes all the difference. If you were a high-flying political lobbyist you would want to have a fully serviced office on Capitol Hill, not all the way in Kansas!

For a retailer and certain types of service providers, this is critical, although for other types of businesses it may not be as important.

How Accessible is the Space?

The importance of accessibility really boils down to the type of business you have. Think about how the space will be for those who might use it, including employees, suppliers and customers.

If it’s on a high-traffic street, will cars easily be able to enter and exit the parking lot? Is the facility accessible to those with disabilities?

Will big deliveries be a problem? If you’ll be receiving freight on pallets, loading docks will be a necessity.

What’s the Competition Like?

Having competing businesses nearby can be a good thing if the area isn’t flooded with them, such as industries where people tend to do comparison shopping.

If you can gain a competitive advantage over rivals this could be very beneficial, and you might be able to catch overflow from existing businesses too.

But if having competitors nearby will make marketing tough, you may want to consider another location.

Is There Room for Growth?

If you hope to expand your business quickly, be sure to choose a location that will meet your future needs as well as any current needs.

You don’t want to move in only to find that you’ve outgrown it only months later.

It’s better to have extra space than not enough, but at the same time you don’t want to pay more than you can afford.

Try to find that sweet spot in the middle and you might just find that ideal office location that can help you achieve your dreams.