Marketing your business is one of the most important things you can do to help grow your profits and build a positive perception of your brand.
However, it’s not as easy as it sounds. There are a number of different elements that comprise a marketing strategy and some parts require a certain level of technical knowledge and experience to execute well. What’s more, they can often seem to require a budget you simply don’t have.
Create a plan tailored to your needs
Increasingly, there are large numbers of agencies willing to create and implement marketing plans for your small business, but these are often steeply priced and you can be upsold things your business doesn’t need. Instead of falling into this trap, try learning the basics of a few simple marketing techniques and see the results they offer before committing to an expensive long-term agreement with a third party.
To help you get started, we’ve come up with some examples of ways you can affordably start marketing your company across different channels to improve your brand visibility.
Use white hat SEO techniques
White hat SEO means ensuring that all of your online content and site material fully complies with search engines’ rules and policies. As opposed to harmful black hat techniques, such as keyword stuffing and click baiting, white hat SEO focuses instead on creating evergreen content that appeals to users and guarantees they will continue to use and return to the site. Try setting up a blog that you post to regularly with relevant, well-researched and interesting articles or updates.
Attend local conferences and networking events
Although we live in a digital world, establishing a personal rapport with customers and other business owners remains crucial to the success of any small enterprise. A great way to get started is by using a site like Meetup or LinkedIn to find out about events near you.
It’s also a great idea to look into some options for professional brochure printing. This way, you can then disperse literature to people you meet at networking events to encourage them to remember your company’s main goals and key USPs.
A key means of anyone finding about your company these days is going to be through a quick online search. This means that you need to ensure you are listed on a number of different business directories, search engines, and social media platforms.
Take a look at this handy list to get you started; don’t forget that if anything about your company changes – such as your opening hours, contact telephone number or email – you should make sure that this is represented on all of the sites you are listed on.
Use offers and giveaways
No one can resist a good deal – and for good reason! A basic system of rewards will always make people feel more appreciated and likely to hold you in positive regard. With this in mind, offering incentives for people to buy from you or work with you can have measurable effects.
Whether you are trying to build an email list or improve your conversions, offering a discount or exclusive offer will help push people over the line.
Although it doesn’t have to be anything fancy, a small ‘thank you’ in the form of a coupon will rarely impact your bottom line and could start a long-term customer relationship.