The most appropriate technique to generate leads online in 2017 is to provide consistent, up-to-date information to your audience.
The question that follows, however, is how to generate leads and enable as many of them as possible to reach out to you with ease whenever they need you. Or whenever you reach out to them, they already trust your business. Here are three time-tested lead generation ideas that deliver the best results.
Having a website is a critical step to reaching out to your online audience. However, having this tool it is not all that you need, and it doesn’t guarantee you success. Most of your sales transactions will take place on the website, but you need to optimize it for the best results. A recent LinkedIn B2B Technology Community survey indicates that website optimization for better customer acquisition is one of the top three lead generation ideas.
Therefore, you cannot expect to have good lead generation if you have not updated and optimized your site for the last three years. Some of the best ways for optimizing your site for better lead generation include creating customer-focused website navigation and highly targeted customer-focused content and also setting up multiple calls-to-action.
Search Engine Optimization
Top digital marketers still believe that search engine optimization (SEO) is the primary lead generation strategy. It is an ideal strategy for generating leads mainly through organic web searches that people use every day. When your website ranks highly in search results, it means many consumers can find your business online. There are several SEO techniques that you can choose from. However, your primary focus in SEO is content marketing. Using quality content for this purpose is an excellent strategy in preparation for possible future changes in search engine algorithms. Most content marketing experts believe that creating really good content remain the best way for generating leads online through 2017 and many years to come.
Social media is undeniably an effective way to generate leads. Consumers are turning to social media for information regarding products that they would like to buy and to communicate with their friends and followers. Most of these individuals won’t lie. Facebook alone has more than 1.9 billion active users.
Social media has a considerable influence on consumer behavior. Forbes provides that up to two-thirds of the leading digital-sales experts across the world categorize social media as a useful lead generation channel that they cannot do without. Research has shown that most social media fanatics will most likely purchase products from brands that they follow, frequently post quality content, or engage them. This impact of social media is expected to go up exponentially in the subsequent years
Did you notice that these techniques have a lot to do with actively participating and sharing useful information? There are many online and traditional methods of lead generation. But using these time-proven ways should help you to convert many of your leads into paying customers and put your business ahead of its competitors.